“A company doesn't live from what is produced, but from what is being sold.”
(Lee Iacocca, American business man ranked as one of the greatest American CEO’s)
Along with product development, production, and finance, sales is a core process within an organization. It is this part that generates revenue and provides the basis for covering costs and making profit. Within the business-to-business market, the importance of the role that sales plays cannot be emphasized enough.