This course integrates two major marketing instruments: Importance of Brands and Importance of Pricing. Starting with Importance of Brands, the focus will be that branding is fundamental for business success. Not only should it embrace the very essence of a company, but strong branding will also ensure that a product/company stands out in a competitive environment.
The second, Importance of Price, indicates that Pricing is the (only) one of McCarthy’s 4Ps that generates turnover. And the price is the strongest profit driver! It has direct impact on profit, direct impact on sales volume, and indirect influence on fixed costs.