The digitalization journey has only just begun. Just as smartphones have evolved into our ever-present companions, new products and services that have either not been developed yet or that we simply cannot imagine playing a major role will come to be part of our daily life. Self-driving cars, digital personal robots, or integrated and connected smart homes are some of the first examples. Disruptive new business models and rapidly-emerging new market entrants will increase the overall pace of doing business and the associated competitive pressure. A higher innovation density will not only drive performance improvements and a growth in wealth, but will also underline the need for corporations to react.
The race will be a long one, but companies who fail to evaluate the digital potential of organizational structures, processes, and product portfolios and proactively introduce change will soon lose market shares and watch as disruptors pass them by.
This Executive Program has been developed by WHU – Otto Beisheim School of Management and McKinsey & Company and will be run jointly by the two organizations.