Digital at Scale – Steering Your Business into a Digital World

The digitalization journey has only just begun. Just as smartphones have evolved into our ever-present companions, new products and services that have either not been developed yet or that we simply cannot imagine playing a major role will come to be part of our daily life. Self-driving cars, digital personal robots, or integrated and connected smart homes are some of the first examples. Disruptive new business models and rapidly-emerging new market entrants will increase the overall pace of doing business and the associated competitive pressure. A higher innovation density will not only drive performance improvements and a growth in wealth, but will also underline the need for corporations to react.

The race will be a long one, but companies who fail to evaluate the digital potential of organizational structures, processes, and product portfolios and proactively introduce change will soon lose market shares and watch as disruptors pass them by.

This Executive Program has been developed by WHU – Otto Beisheim School of Management and McKinsey & Company and will be run jointly by the two organizations. 

The program combines different formats to engage all aspects of digitalization: prior to program kick-off, participants will have the option to assess the digital capabilities of their companies using the McKinsey Digital Quotient. This will allow participants to focus on areas most relevant to their businesses. During the program, sessions will address the Why, What, and How of digital transformation. Lectures will be held by faculty from WHU and associated faculty and McKinsey partners to highlight both latest science and management insights on digitalization. During group work sessions, participants will apply their newly acquired knowledge to their own companies and discuss the implications with other participants. Keynote speeches will enhance understanding of how digitalization can enable successful businesses. Lastly, participants can experience digitalization and Industry 4.0 during visits to the Digital Capability Center in Aachen and the Experience Studio in Berlin. Participants will create their own customized implementation roadmap in which they define how they can utilize and implement digitalization to improve their businesses’ competitiveness. 

WHY should all leaders be concerned with digital transformations?


  • Which signals of disruptions can we see across industries and markets?
  • What are threats and opportunities?

WHAT does digital transformation look like across the value chain and corporate functions?

  • What are established and emerging commercial business models?
  • What is happening in terms of digital transformation along the value chain – starting with R&D/innovation through operations up to sales?

HOW can leaders set themselves and their companies up for digital success?

  • What technical competencies are needed?
  • What does a successful digital organization and talent strategy look like?
  • How can a business get started and launch its digital transformation journey?


  • Management board members and executives who want to grasp the importance and applicability of digital transformations in their company
  • Executives in digital roles (e.g. Chief Digital Officers and Heads of Digital) and digital project managers with a focus on a specific aspect of digital transformations who would like to see the broader applications of digital transformations
  • Executives with roles in commercial, operations, or HR functions who want to transform their business unit/function are encouraged to apply

The program is suited to companies of all sectors and sizes.

The 4-day program consists of two modules.

Spring Run:
Module 1: April 13-14, 2018 (Düsseldorf, Aachen)
Module 2: May 4-5, 2018 (Berlin)

The Spring Run is already fully booked. Applications are open for the Fall Run.

Fall Run:
Module 1: November 29-30, 2018 (Düsseldorf, Aachen)
Module 2: December 6-7, 2018 (Berlin)

The program language is English.




Fees: €3,995, including tuition, session materials, visits to the Digital Capability Center (Aachen) and the Experience Studio (Berlin), meals, transport from Düsseldorf (WHU Campus) to Aachen (and return to Düsseldorf) on day two; excluding accommodation and other costs for travelling.

An early bird fee of €3,595 is available for those who apply until October 8, 2018.

Discount for InPraxi members available.

Discounts do not accumulate.

Please find detailed information on financing options here.

You will receive a WHU Certificate of Attendance after successfully completing the program.


Stefan Spinler

Director of the Kühne Institute for Logistics Management at WHU – Otto Beisheim School of Management


Jürgen Ringbeck

Honorary Professor at WHU – Otto Beisheim School of Management

Jürgen Meffert

Senior partner at the McKinsey & Company Düsseldorf

Karel Dörner

Leader of Digital McKinsey Labs Western Europe

Professor Dr. Arnd Huchzermeier, Chair of Production Management at WHU

Professor Dr. Jan Jürjens, Institute for Software Technology IST of the University Koblenz-Landau (Koblenz) and Fraunhofer Institute for Software and Systems Engineering ISST (Dortmund)

Professor Dr. Christian Schlereth, Chair of Digital Marketing at WHU

Professor Dr. Serden Ozcan, Chair of Innovation and Corporate Transformation at WHU

Dr. Ruth Heuss, Partner at McKinsey & Company, expertise in R&D and product development.

Dr. Matthias Kullmann, Partner at McKinsey & Company, expertise in digital marketing and advanced analytics

Professor Dr. Niko Mohr, Partner at McKinsey & Company, expertise in digital strategy and digital transformation

Faculty is subject to change.

Michael Busch, CEO at Thalia
Jan Deepen, Co-Founder Zeitgold
Sandra Hallbauer, Managing Director certace

Speakers are subject to change.

Yvonne Krack

Marketing Manager Executive Education



  • Digitalization
  • Strategy
2018-11-29 / 2018-12-07
Place Düsseldorf, Aachen, Berlin
Language English
Price 3.995€

Scholarships for ambitious women

Are you looking for a new professional development opportunity? We offer two scholarships (25% discount) for visionary women who want to enhance their professional skills in our Digital at Scale Program at WHU! Please send your CV and a letter of motivation to by October 04, 2018.

In cooperation with:

About the program:

Michael Busch
CEO at Thalia

No company can escape one part or another of digital transformation. This 4-day program will increase your understanding of why digital matters, what transformation looks like in a real business setting, and how you can prepare now!