Embark on a unique entrepreneurial learning journey
The General Management Plus Program challenges you to apply your newly gained general management skill in practice. In interactive sessions, WHU professors will teach strategy, finance, leadership, change management, and entrepreneurship. At the same time, you embark on building up a worthwhile, tangible business by developing a business plan, finding funds, and managing resources. Transfer sessions after each academic module ensure that the content learned is translated into applicable knowledge.
The Business Impact Project runs over the full length of the program, and from day one you will work in a virtual team together with fellow participants and partners from the local community in Asia. You will be challenged to assess the true needs of the local community and develop ideas to transform these needs into a viable business model. You will pitch in front of real investors for funding for the project and will receive meaningful feedback on your strategy.
In an 8-day on-site module abroad, you will put your business plan into practice, including sales, marketing, finance, products and services, recruiting, training, and controlling. Finally, you will evaluate the success of the business that you have created economically, socially, and personally.
This social entrepreneurship program will make you aware of the skills needed and challenges faced by medium to large companies, and will give you the tools to become an intrapreneur (applied entrepreneurship within an existing organization) within your own organization!
Transform yourself into an entrepreneurial thinker and responsible leader, able to see new business opportunities and quickly convert ideas into viable business models. Represent the next generation of leaders with relevant knowledge on general management topics, a perfect sense of responsible leadership, and tangible and enduring outcomes of your work: A Learning Center.
A once-in-a-lifetime experience!