General Management Plus Program

Entrepreneurial thinking in its truest form! Boost your general management skills through learning and applying with this unique and award winning Executive Education program.

In conjunction with our program partner BOOKBRIDGE, we offer you an exceptional combination of theory and practice: you will learn and experience all about the fundamentals of general management, and apply new knowledge directly in an entrepreneurial project: the Business Impact Project. Guided by BOOKBRIDGE, you will set up a real-life and fully independent social enterprise in one of Asia’s emerging economies. 

Embark on a unique entrepreneurial learning journey

The General Management Plus Program challenges you to apply your newly gained general management skill in practice. In interactive sessions, WHU professors will teach strategy, finance, leadership, change management, and entrepreneurship. At the same time, you embark on building up a worthwhile, tangible business by developing a business plan, finding funds, and managing resources. Transfer sessions after each academic module ensure that the content learned is translated into applicable knowledge.

The Business Impact Project runs over the full length of the program, and from day one you will work in a virtual team together with fellow participants and partners from the local community in Asia. You will be challenged to assess the true needs of the local community and develop ideas to transform these needs into a viable business model. You will pitch in front of real investors for funding for the project and will receive meaningful feedback on your strategy.

In an 8-day on-site module abroad, you will put your business plan into practice, including sales, marketing, finance, products and services, recruiting, training, and controlling. Finally, you will evaluate the success of the business that you have created economically, socially, and personally.

This program will make you aware of the skills needed and challenges faced by medium to large companies, and will give you the tools to become an intrapreneur (applied entrepreneurship within an existing organization) within your own organization!

Transform yourself into an entrepreneurial thinker and responsible leader, able to see new business opportunities and quickly convert ideas into viable business models. Represent the next generation of leaders with relevant knowledge on general management topics, a perfect sense of responsible leadership, and tangible and enduring outcomes of your work: A Learning Center.


A once-in-a-lifetime experience!

Customize your learning experience

The program stretches over a period of 12 months in 2 calendar years and consists of 3 modules and the Business Impact Project. Set-up as a menu card, this program gives you the possibility to fully customize the program to your personal development needs. A participant chooses 2 out of 4 modules, with the first module on Foundations of Strategy Formulation and the Project being mandatory.

Program set-up:


  • Module 1:  Foundations of Strategy Formulation. Kick-off of the program and project (mandatory).
  • Two modules of choice: you can select 2 modules that best suit your personal development needs (Financial Literacy, Leadership Essentials, Foundations of Strategy Execution).
  • The Business Impact Project: the entrepreneurial project runs over the full length of the program.


  • Foundations of Strategy Formulation (mandatory): Corporate strategy, formulation methods and agile tools.
  • Financial Literacy: Fundamental concepts of finance & accounting
  • Leadership Essentials: Leadership styles, self-leadership, and inspirational leadership
  • Foundations of Strategy Execution: Change management, implementation tools, and influencing techniques

The program requires 19 or 20 presence days (dependent on choice of modules), and 2 to 3 hours of virtual teamwork per week.

This program grants 15 ECTS credits upon successful completion of the program and tests (admission requirements apply for the award of ECTS credits).

What do you learn?

  • Enhance your general management knowledge in strategy, leadership, finance, change management, and entrepreneurship
  • Assess the needs of an unknown market
  • Think and act as a real entrepreneur by setting up a tangible business
  • Lead an international team in a virtual setting
  • Transform ideas into viable business ideas and plan for entering a new market
  • Reflect on your own leadership style and role
  • Develop and leverage personal networks and engage in trust-based dialog
  • Conduct market research in an intercultural context
  • Bring education to a rural area

Who will benefit most from the program? 

  • Participants who are in transition into a leadership position
  • Participants who have an educational background in a field other than business administration
  • Participants who wish to hone their intercultural competences and leadership skills
  • Participants who are interested in entrepreneurial thinking and acting as well as working in intercultural and challenging environments
  • Participants seeking to broaden their international network
  • Participants who aim at excelling as intrapreneurs within their companies

This part-time program is specially designed to combine a professional schedule with a learning opportunity, and is therefore very suitable for middle-management talents.

Participants should have a global orientation, be willing to engage in an entrepreneurial project and have sound knowledge of the English language.

In which industries do program participants work?

In which country do program participants work?

This program runs over a period of 12 months, covering 2 calendar years. The program requires 24 presence days (dependent on choice of modules), and 2 to 3 hours of virtual teamwork per week.

Module 1Foundations of Strategy Formulation (mandatory)June 11-13, 2018
Project 1Project IntroductionJune 14-15, 2018
Project 2Business Plan Kick-off (virtual)July 11, 2018
Module 2Financial Literacy (optional)October 8-10, 2018
Project 3Business Plan Pitch & Preparing for AsiaOctober 11-12, 2018
Module 3Leadership Essentials (optional)December 10-12, 2018
Project 4On-site implementation (Sri Lanka)Jan 26 - Feb 3, 2019
Module 4Foundations of Strategy Execution (optional)March 25-27, 2019
Project 5Wrap-up & Transfer sessionMarch 28-29, 2019



You will receive a WHU Certificate of Attendance (incl. 15 ECTS) after successfully completing the program.

Fees: €17,500 – including lunch. Excluding accommodations (corporate rates available) and airfare to the project location.

An early bird fee of €15,995 is available for those who apply until November 30, 2017.

Applications for this program can be submitted until April 30, 2018.

Discount for InPraxi members available.

Discounts do not accumulate.

Financing options:
Please note that the financing option "WHU Brain Capital" is available for this program. Please find detailed information on this website.

Please find detailed information on financing options here.

    Professor Dr.

    Christoph Hienerth

    Academic Director Master in Entrepreneurship


    Carsten Rübsaamen

    Founder BOOKBRIDGE

    Prof. Dr.

    Peter Witt

    Adjunct Professor WHU - Otto Beisheim School of Management, Chair of Technology and Innovation Management, University of Wuppertal

    Prof. Dr.

    Jochen Menges

    Chair of Leadership and Human Resource Management

    Prof. Dr.

    Christian Andres


    WHU is unique, and so are its Alumni. Founded by the first graduates in 1988, In Praxi – WHU Alumni Association is regarded among the best Alumni Associations in the German speaking region.

    In Praxi has nearly 4.000 members, historically and still today more than 90% of all graduates become members of In Praxi. It is a global network and friendship, as well as exchange platform of ideas and opportunities.

    Members are provided with various services and very important, they “keep in touch!” – this is one of In Praxi’s main pillars – with each other and furthermore with their alma mater! Graduates from Executive Education Programs, containing at least 10 ECTS, can join In Praxi as Friends.

    More information on In Praxi: 

    Floor Hofhuis

    Business Development Manager Executive Education


    Short Facts:

    • General Management
    • Entrepreneurship
    • Strategy
    • Leadership
    2018-06-11 / 2019-03-29
    Place Germany / Asia
    Language English
    Price 17.500€

    In cooperation with:

    What participants say:

    Andreas Probst, Senior Project Leader
    B/S/H | Program participant

    I’m grateful for the opportunity to participate in this excellent program! I had the chance to enhance my entrepreneurial thinking while working on setting up a worthwhile, tangible business in an intercultural and challenging environment!

    Program structure