In today’s complex and disruptive world, innovation is key to staying relevant to customers, keeping ahead of the competition and taking advantage of emerging digital technologies. The Innovation & Corporate Entrepreneurship Essentials Program will equip you with insights, skills, and tools to act as a frontrunner in innovation and corporate entrepreneurship within your organization. Renowned WHU faculty members, with extensive international experience, will share with you the latest research results, practical tools and agile methods for innovation in a variety of formats. The program is designed to engage all aspects of innovation and entrepreneurship through lectures, group work, case studies, and a Serious Lego Play Session. Bonus: You get a glimpse into real-life innovation during an exclusive company tour.

You will be awarded with a WHU Executive Education Certificate after successfully completing the program.

Short facts

CategoryCorporate & Digital Transformation

Your program at a glance

Program content

Competitive disruption, disintermediation, shrinking product life cycles, and constantly changing customer needs and expectations: these are some of the serious challenges most businesses face today. To survive – let alone thrive – you need to accelerate and sustain innovation by seizing the opportunities emerging from innovative technological advances and new business models, data and analytics.

The Innovation & Corporate Entrepreneurship Essentials Program is targeted at young professionals, executives and middle managers from various industry backgrounds who want to apply corporate entrepreneurship and innovation principles to their own businesses. The program consists of a range of different teaching format is which will help engage with all aspects of innovation: the learning experience encompasses lectures, group work, case studies, simulations, and a Serious Lego Play Session. You’ll also have the chance to reach out to your program peers and exchange relevant experiences and generate more practical ideas. WHU’s experienced, renowned faculty members are experts in entrepreneurship, innovation, technological and corporate transformation and they will share their latest research results and practical tools during the program, giving you cutting-edge science and management insights on entrepreneurship and innovation.

You will learn how to leverage your organizational talent and resources to foster innovation within your own firm. The program explores state-of-the-art innovation practices for stronger (digital) customer experience, successful ecosystem of partnerships with start-ups and strategic relationships with users and communities. To understand the human side of innovation, you will take a deep dive into the culture and leadership styles of innovation. You will also be introduced to the novel structures used by companies to stimulate innovation (e.g. ambidextrous organization, Spotify-model, micro-structures). You will gain key insights during an exclusive company tour on why innovation matters, how it impacts crucial organizational areas and how to implement it successfully for your own business.

Innovation is all about dynamics and speed: learn to drive innovation to the market with start-up velocity and gain the necessary innovation tools to boost your business competitiveness and power your future growth!

For more detailed information about program content, check out the current schedule.

Program benefits

  • Recognize why most companies struggle with innovation, why most innovations fail and how breakthrough innovations really happen in leading companies
  • Understand how to make a compelling case for innovation and lead the charge for innovation in your organization
  • Develop the skills to unleash your creativity, inspire passion for innovation and build a vibrant innovation culture
  • Gain a deep understanding of the strategic implications of innovation
  • Gather insights into design thinking, rapid prototyping, agile implementation and other start-up like approaches to innovation
  • Learn how to deal with creative destruction and disruption to establish an entrepreneurship spirit within your company
  • Realize how companies can build successful innovation ecosystems with external stakeholders (start-ups, universities and even competitors)

Participant profile

Young professionals, executives and middle managers wanting to

  • grasp the importance and applicability of innovation & entrepreneurship into your own organization
  • cultivate an innovation culture throughout your company
  • foster and drive innovation
  • ignite creative talent
  • recognize, attain and exploit smart ideas from outside your business
  • better understand and serve customer needs
  • accelerate the time from idea to market
  • embed AI, big data and digital tools in the heart of your innovation processes
  • initiate and lead innovation-driven organizational transformation
  • transform your business unit/function

This program is suitable for companies of all sectors and sizes. The minimum number of participants for the program is 12.

Program format and module dates

This program runs for 3 days at WHU Campus Düsseldorf, Germany.

Program faculty

    Get the full General Management Experience – Special offer

    This Program is part of the Management Essentials Program, a package that provides participants, who are transitioning into a leadership position, or have done so recently, with the fundamental skills of General Management. You can choose 3 out of 5 programs on the following topics: Strategy, Leadership, Finance, Innovation and Brand Management.

    In combination with an additional personality profile, the 3 programs can be scheduled flexibly to make them best fit your professional and personal schedule.

    Upon completion of the program, participants receive WHU’s “Certificate of Excellence in General Management”. Furthermore, you can choose to gain 6 ECTS credits.

    More about the Management Essentials Program

    We offer each of our Open Programs also as a Customized Program for corporate clients.

    The advantage for you is that program contents and methods can be adjusted to your company’s strategy and your employees’ skills and needs.

    Please contact us via if you are interested in a Customized Program.

    20 Scholarships for ambitious women & emerging markets leaders

    Are you looking for a new professional development opportunity? For most of our Open Programs*, we offer two scholarships (25% and 50% discount) for visionary women and emerging markets leaders who want to enhance their professional skills! Please send the completed application form and a letter of motivation to until 8 weeks before the program starts. More Information.

    *Please check out the link above to find out which programs are included. One scholarship per person.

    Category: Corporate & Digital Transformation
    Open Programs

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