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Professionals analysing data

Data Science for Decision Makers

Data-driven insights to drive strategic business growth – for professionals and entrepreneurs

The value proposition of making use of data to end up with better decisions is clear: “If we have data, let’s look at data. If all we have are opinions, let’s go with mine.” (Jim Barksdale, former president, and CEO of Netscape)

WHU's “Data Science for Decision Makers” program equips participants with the knowledge they need to successfully work with data scientists. The aim is not to train participants to become data scientists themselves, but rather to develop a level of data science understanding that reduces the communication barriers between decision makers and data scientists. This data science training will equip participants with the necessary skills to develop a data management system and to effectively make use of data analysis. You will learn how to make sense of data using machine learning tools and how to critically evaluate the merit of data science project proposals.

You will receive a WHU Executive Education Certificate after successfully completing the program.

General ManagementManagement EssentialsStrategyTechnology
Suitable for participants with at least:
Program Faculty

Program Content

Data and data analytics are now being used by many firms to generate revenue, streamline operations, and guide innovation. Some of these strategies include improved forecasting, customer segmentation and understanding, supply chain and maintenance process optimization, and fraud detection. Additionally, businesses that adopt a more cooperative approach to data science foster a relationship between analytics teams and business experts that is mutually beneficial and helps generate business impact. Data science, as a whole, revolutionizes industries, while big data and data analytics are the major forces driving the digitization of businesses and business models. However, there are still several obstacles that businesses must clear in order to utilize data strategically, including assessing the merit of proposed data science initiatives, managing successful data science projects, and ensuring effective collaborations with data scientists.

This data science course provides participants with essential frameworks and knowledge about data management, data collection, data analysis, and machine learning. Thus, it enables participants to drive strategic growth in their organizations and generate a competitive advantage by leveraging data-driven insights.

The following topics will be addressed in this data science course:

  • A structured approach to assessing the potential merit of data science projects
  • A framework for data management of science projects from conception to deployment
  • Sensor technology and Internet of Things (IoT) as data sources
  • Organizing data in data lakes, the cloud, and associated cyber security aspects
  • Overview of machine learning (ML) and AI tools that can be exploited in a business context
  • Hands-on applications of ML tools for improved decision-making
  • Visualization and dashboard design

Program Benefits

  • Enhance your skills to successfully collaborate with data scientists
  • Enrich your ability to strategically leverage data-driven insights
  • Get a good understanding of how machine learning and artificial intelligence can drive competitive advantage
  • Acquire the knowledge of how to use the analysis of big data to make effective decisions
  • Learn how to contribute to the digital transformation in your organization

Data Science certificate:

You will receive a WHU Executive Education Certificate after successfully completing the program.

Participant Profile

WHU’s “ data science training is ideally suited for participants who aim at

  • gaining a thorough understanding of the essential frameworks of data collection and data analysis
  • leveraging data-driven insights for decision-making
  • enhancing their knowledge of machine learning and artificial intelligence
  • improving their ability to critically assess data science project proposals and to interact with data scientists in or outside their organization.

The program is suitable for professionals from all business functions, general managers, and business owners with a minimum of two years working experience. Business background is not required.

The minimum number of participants for this program is 12.

Program Format and Module Dates

This 3-day program runs at WHU Campus Düsseldorf.

Get the full General Management Experience – Special offer

This Program is part of the Management Essentials Program, a package that provides participants, who are transitioning into a leadership position, or have done so recently, with the fundamental skills of General Management. You can choose 3 out of 6 of the following programs: Leadership Essentials, Strategy Essentials, Financial Literacy, Brand Management, Innovation & Corporate Entrepreneurship Essentials, and Data Science for Decision Makers.

In combination with an additional personality profile, the 3 programs can be scheduled flexibly to make them best fit your professional and personal schedule.

Upon completion of the program, participants receive WHU’s “Certificate of Excellence in General Management”. Furthermore, you can choose to gain 6 ECTS credits.

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More Questions? Contact us
More Questions? Contact usYvonne KrackSenior Marketing & Admissions Manager Executive Education

Excellence in Management Education

WHU – Otto Beisheim School of Management

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40233 Düsseldorf