Data-driven insights to drive strategic business growth – for professionals and entrepreneurs
The value proposition of making use of data to end up with better decisions is clear: “If we have data, let’s look at data. If all we have are opinions, let’s go with mine.” (Jim Barksdale, former president, and CEO of Netscape)
WHU's “Data Science for Decision Makers” program equips participants with the knowledge they need to successfully work with data scientists. The aim is not to train participants to become data scientists themselves, but rather to develop a level of data science understanding that reduces the communication barriers between decision makers and data scientists. This data science training will equip participants with the necessary skills to develop a data management system and to effectively make use of data analysis. You will learn how to make sense of data using machine learning tools and how to critically evaluate the merit of data science project proposals.
You will receive a WHU Executive Education Certificate after successfully completing the program.
Program Format and Module Dates
This Program is part of the Management Essentials Program, a package that provides participants, who are transitioning into a leadership position, or have done so recently, with the fundamental skills of General Management. You can choose 3 out of 6 of the following programs: Leadership Essentials, Strategy Essentials, Financial Literacy, Brand Management, Innovation & Corporate Entrepreneurship Essentials, and Data Science for Decision Makers.
In combination with an additional personality profile, the 3 programs can be scheduled flexibly to make them best fit your professional and personal schedule.
Upon completion of the program, participants receive WHU’s “Certificate of Excellence in General Management”. Furthermore, you can choose to gain 6 ECTS credits.