Data Science for Decision Makers

Data and data analytics are now being used by many firms to generate revenue, streamline operations, and guide innovation. Some of these strategies include improved forecasting, customer segmentation and understanding, supply chain and maintenance process optimization, and fraud detection. Additionally, businesses that adopt a more cooperative approach to data science foster a relationship between analytics teams and business experts that is mutually beneficial and helps generate business impact. Data science, as a whole, revolutionizes industries, while big data and data analytics are the major forces driving the digitization of businesses and business models. However, there are still several obstacles that businesses must clear in order to utilize data strategically, including assessing the merit of proposed data science initiatives, managing successful data science projects, and ensuring effective collaborations with data scientists.

This data science course provides participants with essential frameworks and knowledge about data management, data collection, data analysis, and machine learning. Thus, it enables participants to drive strategic growth in their organizations and generate a competitive advantage by leveraging data-driven insights.

The following topics will be addressed in this data science course:

• A structured approach to assessing the potential merit of data science projects
• A framework for data management of science projects from conception to deployment
• Sensor technology and Internet of Things (IoT) as data sources
• Organizing data in data lakes, the cloud, and associated cyber security aspects
• Overview of machine learning (ML) and AI tools that can be exploited in a business context
• Hands-on applications of ML tools for improved decision-making
• Visualization and dashboard design

• Enhance your skills to successfully collaborate with data scientists
• Enrich your ability to strategically leverage data-driven insights
• Get a good understanding of how machine learning and artificial intelligence can drive competitive advantage
• Acquire the knowledge of how to use the analysis of big data to make effective decisions
• Learn how to contribute to the digital transformation in your organization

Data Science certificate:

You will receive a WHU Executive Education Certificate after successfully completing the program.

WHU’s “ data science training is ideally suited for participants who aim at

• gaining a thorough understanding of the essential frameworks of data collection and data analysis
• leveraging data-driven insights for decision-making
• enhancing their knowledge of machine learning and artificial intelligence
• improving their ability to critically assess data science project proposals and to interact with data scientists in or outside their organization.

The program is suitable for professionals from all business functions, general managers, and business owners with a minimum of two years working experience. Business background is not required.

The minimum number of participants for this program is 12.