Program Finder

The Financial Literacy Program is all about how to read, derive, and apply relevant financial information to decision making situations. Created for managers who are not financial specialists, this program provides a thorough foundation in finance and accounting.

You will learn how to read, understand, and interpret income statements, cashflow statements and balance sheets. An overview of types of financing will be presented and you will develop an understanding of the characteristics of different financing instruments. You will be able to effectively apply financial analysis techniques and through that understand the strategic performance goals. You will receive a WHU Executive Education Certificate after successfully completing the program.

Short facts

CategoryFinance & Accounting
Next date Oct 07, 2019 - Oct 09, 2019
Locations Düsseldorf
Fee 2,950.00 €
Early bird fee 2,750.00 €
until Aug 12, 2019

Your program at a glance

Program content

The program covers the key terms and concepts relating to financial accounting. Participants will learn to read, understand, and use the information provided in financial publications. In addition, basic principles of corporate finance will be introduced and the necessary practical tools for financial decisions and corporate valuation will be developed. In this context, we will take a closer look at the determinants that affect the debt/equity choice and discuss practical guidelines to determine the cost of capital for single projects and the whole firm. In addition, the program will provide an overview of a firm’s external financing alternatives (debt and equity), with a focus on the security issuance process (IPOs).

WHU’s Financial Literacy Program will address the following topics:

  • Introduction to Finance and Accounting Vocabulary
  • Financial statements & Key Performance Indicators Analysis
  • Time Value of Money
  • Investment Decision Rules
  • Risk and the Cost of Equity
  • Discounted Cashflow Method
  • Company Valuation
  • Capital Structure and Cost of Capital (WACC)

Program benefits

Upon completion of the program, participants will …

  • be able to read, understand, and derive conclusions from financial statements
  • understand fundamental concepts in finance & accounting
  • be able to apply the discounted cash flow method
  • have the necessary practical skills to estimate the cost of capital of a single project or a firm
  • know company valuation methods
  • understand the main characteristics of different financing sources
  • engage more effectively with financial stakeholders


You will receive a WHU Executive Education Certificate after successfully completing the program.

Participant profile

Who benefits most from the program?

  • Participants who have an educational background in a field other than finance
  • Participants who are in transition into a leadership position and would like a compact overview of the “numbers side” of business
  • Participants who want to learn the impact of financial statements on a company’s strategy

Program format and module dates

This 3-day program runs at WHU Campus Dusseldorf.

Before the program, participants go through an online session (mandatory) to get familiar with the basic concepts of financial accounting. The primary objective of the introductory online section is to become familiar with the most important accounting terms, accounting records, the principle of double-entry accounting, and the relations between the different financial statements. The insights gained through this online section will then be put to practical use in a case discussion in the classroom.

Depending on your experience with the material, seat time for the online section will be between 8 and 10 hours.

Financial Literacy Program: Oct 07, 2019 - Oct 09, 2019

Financial Literacy
  • Oct 07, 2019 - Oct 09, 2019
  • Düsseldorf

“The Financial Literacy Program imparts the foundations of finance and accounting as well as key performance indicators and investment decision rules. Combined with practical insights and hands-on examples from an experienced professor, I rapidly acquired the relevant aspects for my work environment.”

Torsten Holzapfel, Director Research & Development

20 Scholarships for ambitious women

Are you looking for a new professional development opportunity? For each of our Open Programs*, we offer two scholarships (25% discount) for visionary women who want to enhance their professional skills! Please send the completed application form and a letter of motivation to until 8 weeks before the program starts. More Information.

* Excluding CIO Leadership Excellence Program, General Management Plus Program and General Management in Sports Business Program (SPOAC).

Category: Finance & Accounting
Open Programs

Explore our Open Programs