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WHU´s Marketing & Sales Programs for executives equip marketing experts and executives with the latest knowledge on Marketing & Sales, including best practices and insights into B2B and B2C.

Knowledge about marketing strategies and tools are essential to promote a company´s products or services effectively. As a senior manager or executive in Marketing, it is important to understand the needs of your customers, to know your competitors and to define a value proposition. Having this as a basis, creating a marketing strategy and defining marketing tools that fit to your brand will be the next important step to lead your company to success.


Next to marketing, sales is one of the core processes in an organization, especially when it comes to Business-to-Business market (B2B). In comparison to marketing, sales requires different analytical, interpersonal and strategic skills to manage sales processes and customer relationships on the long run.

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