"LZ bootcamp" is a unique management development program co-hosted by the Lebensmittel Zeitung and WHU. The industry-specific orientation addresses particularly executives from the retail and consumer goods industries. The special feature of this program: The extensive practical knowledge of the Lebensmittel Zeitung and the academic excellence of the WHU will be brought together profitably for the participants. First, Prof. Fassnacht sets a clear framework in his academic lecture, which helps to get familiar with relevant topics in the context of Omnichannel Business. The practical part is composed of two expert lectures. Using current Real-Life Cases, the participants can finally translate the contents of the day into coherent action programs and learn from the feedback of their peer group.

Short facts

CategoryMarketing & Sales
Next date Nov 28, 2019 - Mar 19, 2020
Locations Düsseldorf, Germany
LanguageGerman
Fee 1,963.50 €

Your program at a glance

Program content

The aim of this program is to provide necessary knowledge and tools for marketing executives, which would help to find solutions for the main challenges related to Omnichannel Business.

LZ bootcamp will address the following topics:

Omnichannel Strategy

  • Challenges and Goals in the Omnichannel Age
  • Digital Customer Insight and Analytics
  • Strategies to Merge Physical and Digital World

Omnichannel Marketing

  • Omnichannel Product- and Category Management
  • Omnichannel Price Management
  • Omnichannel Marketing and Cross Media Communication

Omnichannel Sales

  • Omnichannel Distribution
  • Customer Relationship Management
  • Omnichannel Fulfillment

Program benefits

  • Get important impulses for the digital transformation of your company
  • Learn under the guidance of top experts according the motto 'learning by doing'
  • Enhance understanding of key evolving challenges and opportunities
  • Set the strategic foundation for shaping the future of your business
  • Lead marketing innovation and transformation across multiple levels of the organization


Certificate

You will receive a WHU Executive Education Certificate after successfully completing the program.

Participant profile

LZ bootcamp is most suitable for:

  • Participants who are responsible for the formulation and implementation of marketing strategy within their company
  • Participants who come from diverse retail, FMCG and industry companies
  • Rising marketing executives and marketing directors of large organizations
  • Senior-level executives of smaller organizations
  • Executives from marketing management, marketing strategy, brand management, marketing communications, digital marketing and sales areas
  • Young and middle management talents who own a position in a B2B and B2C
  • Participants who are able to engage fully during the courses, as teamwork makes up a substantial part of the program

Program format and module dates

The program Omnichannel Business consists of three modules, which participants can assign individually (module fee: 1,963.50€). All modules are self-contained, but complement each other perfectly.

The program is limited to 50 participants.

For more information and registration, please visit the Lebensmittel Zeitung website.

LZ bootcamp: Omnichannel Business: Nov 28, 2019 - Mar 19, 2020

Omnichannel Strategy
  • Nov 28, 2019
  • Düsseldorf, Germany
Omnichannel Marketing
  • Jan 30, 2020
  • Düsseldorf, Germany
Omnichannel Sales
  • Mar 19, 2020
  • Düsseldorf, Germany

Contact us

Anna-Karina Schmitz
Research Assistant
E-mail: anna-karina.schmitz@whu.edu
Phone: +49211 44709763

Category: Marketing & Sales
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