Professor of Marketing, Director of the Henkel Center for Consumer Goods (HCCG)
WHU – Otto Beisheim School of Management


  • Consumer goods marketing
  • Brand management
  • Product (innovation) management, in particular product lines, product design and product packaging

Tim Oliver Brexendorf is a Professor (außerplanmäßig) of Marketing and the Director of the Henkel Center for Consumer Goods (HCCG) at WHU – Otto Beisheim School of Management, Germany. He is also an Emeritus Co-Editor-in-Chief of the Journal of Brand Management. In addition, he is a permanent visiting researcher at Tuck School of Business at Dartmouth College, USA and was guest professor (Erasmus) at ESADE Business School, Spain.

He received his PhD from the University of St. Gallen, Switzerland. Before his career in academia, he worked for several retailers. His main research topics are consumer goods marketing, brand management, product management and manufacturer-retailer relationships.

His work has been published in the Journal of the Academy of Marketing Science, Journal of Business Research, European Journal of Marketing, Journal of Brand Management, Journal of Product and Brand Management, Corporate Reputation Review, Journal of Business-to-Business Marketing, among others.

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