Partner Leadership Choices and Adjunct Faculty Center for Responsible Leadership WHU - Otto Beisheim School of Management
Leadership Choices


  • Coaching
  • Leadership

As a systemic coach, Dr. Ulrike C. Straßer has been accompanying people in leadership roles for 10 years. Her strengths lie in questioning and listening. Coaching aims to perceive freedom (again), discover early warnings, optimize decision-making processes, and to realize potential. Female Empowerment is her passion, in her own life and as a coach.

As part of the LC management team, she is responsible for accompanying the transformation from executive coaches to a modern, international, digital, and cross-service consulting company with the vision of 'better leadership'. In her eyes, change hurts, but at the same time it is a guarantee for opportunity.

Ulrike C. Straßer is also a lecturer and leadership coach for the Kellog Executive MBA Program of WHU in Vallendar. She is certified in ‚Systemic Coaching’ and a number of personality instruments.

Ulrike C. Straßer studied business administration and received her doctorate at the Chair of Sociology. She was founder and managing partner of the IT management consultancy LEXTA Consultants. As Head of Personal Development and HR she was responsible for up to 50 consultants and employees. Her main task was to teach coaching skills and to support the leadership journey of her consultants.

She was also the principal and frontwoman responsible for the strategic IT consulting at Ernst & Young and worked as a manager at Arthur D. Little, the oldest strategy consultancy in the world. In her six years there, she implemented the concept of "The Fifth Discipline – the art and practice of the learning organization" into the companies of clients.

As the author of ‚Cross-Generational Intelligence’ and as the lead of the initiative, she is responsible for exciting formats and interventions around the topic of age diversity in the team: coaching of cross-gen teams, promotion of intrapreneurship, moderation of cross-gen cooperation, organization of events, and lectures on the topic of generation management.

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