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Transformational Technologies: Applied Lessons from Sports (by WHU & MIT xPRO)

Transformational Technologies: Applied Lessons from Sports (by WHU & MIT xPRO)

Explore game-changing technologies to transform your business

Learn about game-changing technologies in a digestible, engaging, asynchronous online format, illustrated through first-hand examples from the fascinating world of sports. Explore how you can apply these technologies to your own context and industry as part of a (digital) transformation process – the WHU and MIT xPRO way. This program is particularly suited for professionals interested in learning about emerging technologies and applying insights from professional sports to their respective industry.

After successful completion of the program, you will earn a Professional Certificate from WHU and MIT xPRO and 2.0 Continuing Education Units (CEUs) from MIT xPRO.

Digital TransformationInnovationStrategyTechnology
Suitable for executives with at least:
Program Faculty

Program Content

The world is changing at an unprecedented pace – and managers are in the middle of these changes. Technologies like artificial intelligence, blockchain, internet of things (IoT), robotics, and web 3.0 are redefining the rules of the 21st century, both in your professional and personal life. But which skills do you really need to navigate the confusing landscape of new technologies?

Key highlights of the program

This unique, asynchronous online course is designed to help you acquire and apply the relevant tech-knowledge for you and your organization. Sessions will be delivered in an inspiring way, using insights from the professional sports industry, which can be considered the driving force for social and economic developments. You will learn to identify how technologies can become a ground-breaking advantage for your company. The latest insights and valuable tools will help you amplify your impact and secure the future of your organization.

This is a “tech for the non-tech” course. After an introduction to game-changing technologies, the value proposition of these technologies for distinct stakeholders will be explained. During the course, you will then not only deep-dive into physical technologies such as robotics and sensors, but also refine your knowledge of information processing technologies such as artificial intelligence and quantum computing.

Furthermore, you will discover key insights into human interaction technologies such as virtual/augmented reality and web 3.0. In this 20-hour online course, you will not only learn from world-class faculty via standalone lecture videos, but also apply acquired knowledge throughout dedicated case studies and several recap sessions.

To conclude, you will transfer key learnings to one potential area of application in your industry and pitch your idea against your peers in written style. By the end of the course, you will have been equipped with the necessary toolkit to navigate the technology landscape and tackle future economic challenges related to game-changing technologies.

Program Benefits

Your personal benefit

  • Understand the fundamentals of physical, information processing, and human interaction technologies and how they change existing business models and consumer behavior in your industry.
  • Identify opportunities and threats associated with technological changes in your industry.
  • Apply technology use cases and articulate key success factors for implementing them in your organization.
  • Design a process to identify relevant technology trends and effective responses to stay ahead of your competitors.

The company's benefit

  • Understand the fundamentals of emerging technologies and how these technologies create opportunities in your respective industry.
  • Identify key factors for transferring and implementing successful use cases into your organization.
  • Contribute to your company’s competitive advantage to become and stay an industry leader.

Participants get access to the digital version of the book “21st Century Sports: How Technologies Will Change Sports in the Digital Age”, which was published by Professor Dr. Sascha L. Schmidt.

Participant Profile

  • Business professionals from different industries looking to better understand game-changing technologies like artificial intelligence, blockchain, internet of things (IoT), robotics, and web 3.0
  • Business professionals eager to discover new opportunities in technology through examples from the sports industry to generate a competitive advantage within their industry
  • Sports business professionals seeking to strengthen knowledge on implementing the latest technologies

Program Format and Module Dates

This is a 20-hour, self-paced online course that is to be completed within 5 weeks.

Transformational Technologies – Applied Lessons from Sports

 - , Online


MIT xPRO is the executive education platform offered by the Massachusetts Institute of Technology (MIT) based in Cambridge, United States of America. Founded in 2016, MIT xPRO’s online learning programs leverage vetted content from world-renowned experts to make learning accessible anytime, anywhere. Designed using cutting-edge research in the neuroscience of learning, MIT xPRO programs follow MIT's philosophical approach “mens et manus” (mind and hand), upskilling and reskilling professionals through both a theoretical as well as an applicative perspective.

MIT xPRO´s mission is to train professionals to become tomorrow's leaders by providing them with the technical expertise as well as leadership acumen needed to maintain a technical edge over the competition while driving innovation in an ever-changing environment.

Visit MIT xPRO website

More Questions? Contact usYvonne KrackSenior Marketing & Admissions Manager Executive Education

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