Transformational Technologies: Applied Lessons from Sports (by WHU & MIT xPRO)

The world is changing at an unprecedented pace as technologies like artificial intelligence, blockchain, internet of things (IoT), robotics, and web 3.0 are redefining the rules of the 21st century, both in your professional and personal life. But which skills do you really need to navigate the confusing landscape of new technologies?

Key highlights of the program

This unique and asynchronous digital transformation training is designed to help you acquire the relevant tech knowledge for you and your organization and to apply technologies for future processes. Sessions will be delivered in an inspiring way, using insights from the professional sports industry, which can be considered the driving force for social and economic developments. You will learn to identify how transformational technologies can become a ground-breaking advantage for your company. The latest insights and valuable tools will help you amplify your impact and secure the future of your organization.

This is a “tech for the non-tech” course. After an introduction to digital transformation technologies, the value proposition of these technologies for distinct stakeholders will be explained. During the course, you will not only deep-dive into physical technologies such as robotics and sensors, but also refine your knowledge of information processing technologies such as artificial intelligence and cloud computing.

Furthermore, you will discover key insights into human interaction technologies such as virtual/augmented reality and web 3.0. In this 20-hour online course, you will learn from world-class faculty via standalone lecture videos, and also apply acquired knowledge via dedicated case studies and several recap sessions.

To conclude, you will transfer key learnings to one potential area of application in your industry and pitch your idea against your peers in written style. By the end of this course on digital transformation, you will be equipped with the necessary toolkit to navigate the technology landscape and tackle future economic challenges related to game-changing technologies.

Your personal benefit

• Understand the fundamentals of physical, information processing, and human interaction technologies and how they change existing business models and consumer behavior in your industry
• Identify opportunities and threats associated with technological changes in your industry
• Apply technology use cases and articulate key success factors for implementing them in your organization
• Design a process to identify relevant technology trends and effective responses to stay ahead of your competitors with a digital transformation strategy at your hands

The company's benefit

• Understand the fundamentals of emerging technologies and how these technologies create opportunities in your respective industry.
• Identify key factors for transferring and implementing successful use cases into your organization
• Build up expertise in digital transformation consulting within your organization.
• Contribute to your company’s competitive advantage to become and stay an industry leader.

Participants get access to the digital version of the book “21st Century Sports: How Technologies Will Change Sports in the Digital Age," which was published by Professor Dr. Sascha L. Schmidt.