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Learn new skills and become an exceptional Leader Choose your individual General Management experience

Our General Management Programs

Leading other people does not only mean to delegate, but to support and motivate others in fulfilling their individual job. A good and successful leader has to know all parts of his business to make sustainable and relevant decisions regarding a companies' strategy. At WHU - Otto Beisheim School of Management, we offer various General Management Programs for high potentials and middle managers.

Brand Management Essentials

In a face-paced world, strong brands are solid as a rock – they provide certainty and value for consumers and companies alike. They belong to the most important intangible assets of companies. Consequently, creating and sustaining brands is imperative. With strong brands, companies can build value and leverage growth while also being able to differentiate existing and potential competition. Furthermore, they are less vulnerable to competitor actions and crises, which instead, lets them enjoy the loyalty, engagement, and advocacy behaviors of customers. In short: a strong brand is often the tip of the scales when it comes to the long-term success of a company. This program is especially suited for participants who want to get a holistic and strategic perspective on brands, in addition to developing or refining their skills and understanding in branding. Leverage the power of strong brands and elevate your brand to gain loyalty, competitive advantage, and growth!

You will be awarded with a WHU Executive Education Certificate after successfully completing the program.

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Financial Literacy Program

The Financial Literacy Program is all about how to read, derive, and apply relevant financial information to decision making situations. Created for managers who are not financial specialists, this program provides a thorough foundation in finance and accounting.

This financial literacy training will help you to read, understand, and interpret income statements, cash flow statements, and balance sheets. An overview of types of financing will be presented and you will develop an understanding of the characteristics of different financing instruments. You will be able to effectively apply financial analysis techniques and through that understand the strategic performance goals. You will receive a WHU Executive Education Certificate after successfully completing the program.

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Innovation & Corporate Entrepreneurship Essentials Program

In today’s complex and disruptive world, innovation is key to staying relevant to customers, keeping ahead of the competition, and taking advantage of emerging digital technologies. The Innovation & Corporate Entrepreneurship Essentials Program will equip you with insights, skills, and tools to act as a frontrunner in innovation and corporate entrepreneurship within your organization. Renowned WHU faculty members and experienced innovation practitioners, with extensive international experience, will share with you the latest research results, practical tools, and agile methods for innovation in a variety of formats. The program is designed to engage all aspects of innovation and entrepreneurship through guest lectures, group work, case studies, and a Serious Lego Play Session.

You will be awarded with a WHU Executive Education Certificate after successfully completing the program.

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Leadership Essentials Program

WHU’s Leadership Essentials Program explores the foundations of leadership, asking how leadership is different from management and by comparing effective and ineffective leadership behaviors. During the 3-day interactive leadership seminar, you will develop the skills you need to motivate, and coach, and assess people to get them on-board with your goals and strategies.

We use exercises, group work, and case studies to practice the behaviors of highly effective leaders. The program concludes with reflections on what you have learned and a forward plan that will help you apply the insights you gained during the business leadership program. You will receive a WHU Executive Education Certificate after successfully completing the program.

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Strategy Essentials Program

When taking on a general manager position, strategy formulation and strategy implementation become a vital part of your responsibilities. WHU´s Strategy Essentials Program is a fast-paced program providing you with the essential knowledge and tools to develop and implement a strong business strategy. By analyzing and discussing the different facets of business strategy formulation, you will gain an understanding of the importance of a company’s resources, capabilities, and limitations. You will receive a WHU Executive Education Certificate after successfully completing the program.

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More networking, more depth - our extensive programs:

You don't have the time for a complete degree program, but would still like to continue your education at the university level? Opt for one of our extensive programs (9-26 attendance days) and not only expand your general management skills, but also earn ECTS credits for possible follow-up studies.

General Management Plus Program

Next course
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Location
  • Online
  • Switzerland
  • Düsseldorf, Germany
Suitable for
Leadership Experience
1Years10+
Work Experience
1Years10+

Boost your General Management skills with the General Management Plus Program: By combining the WHU Management Essentials Program with the Capability Program, which we conduct in cooperation with BOOKBRIDGE, we offer you the opportunity to obtain a WHU Mini MBA certificate with 15 ECTS. At the same time, we empower you to transform yourself and your organization with purpose. During the WHU Management Essentials Program, you will enhance your general management skills in the areas of finance, leadership, strategy, and entrepreneurship. Facilitated by BOOKBRIDGE, you will establish a real-life and fully independent social enterprise in a deprived community during the Capability Program.

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Management Essentials Program

A leader has to keep many things in mind in order to make sustainable and strategically relevant decisions. WHU’s Management Essentials Programs provide participants who are transitioning into a leadership position or have done so recently, with the fundamental skills of General Management.

You can choose 3 out of 5 of the following programs: Leadership Essentials, Strategy Essentials, Financial Literacy, Brand Management, and Innovation & Corporate Entrepreneurship Essentials.

Each of these programs focuses on different skills that are essential for successful leadership. In combination with a personality profile, the Programs can be scheduled flexibly. You will receive a WHU Certificate of Excellence in General Management after successfully completing the program. Optionally, you can earn 6 ECTS credits, if you decide to write exams.

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More Questions? Contact usYvonne KrackMarketing & Admissions Manager Executive Education