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Our General Management Programs

Our General Management Programs

Learn new skills and become an exceptional Leader

Leading other people does not only mean delegating but supporting and motivating others to fulfill their individual job. A good and successful leader has to know all parts of his business to make sustainable and relevant decisions regarding a company's strategy. At WHU - Otto Beisheim School of Management, we offer various General Management Programs for high-potentials and middle managers.

Brand Management Essentials

Executive program | 3 days | Successful brand positioning | Brand management | Achieving competitive advantages | Best practices & insights | For young executives & managers

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Düsseldorf, Germany
5YearsWorkexperience1YearsLeadershipexperience
Financial Literacy Program

Intensive program | 3 days | Foundation in finance & accounting | Interpretation of relevant financial information to decision making situations | For managers who are not financial specialists

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Düsseldorf, Germany
5YearsWorkexperience1YearsLeadershipexperience
Innovation & Corporate Entrepreneurship Essentials Program

Interactive program | 3 days | Practical tools & agile methods for innovation | Guest lectures from experienced practitioners | For young professionals, middle managers, & executives

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Düsseldorf, Germany
5YearsWorkexperience1YearsLeadershipexperience
Leadership Essentials Program

Intensive program | 3 days | Developing an authentic leadership style | Strategy & leadership | Leading others | Networking with peers | For future & young managers

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Düsseldorf, Germany
5YearsWorkexperience1YearsLeadershipexperience
Strategy Essentials Program

Interactive Program | 3 days | Strategy development & execution | Intro to change management | Practice-oriented knowledge | For young professionals & managers

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Düsseldorf, Germany
5YearsWorkexperience1YearsLeadershipexperience

More networking, more depth - our extensive programs:

You don't have the time for a complete degree program, but would still like to continue your education at the university level? Opt for one of our extensive programs (9-26 attendance days) and not only expand your general management skills, but also earn ECTS credits for possible follow-up studies.

General Management Plus Program

Part-time executive program | 7 modules | International social entrepreneurship project | WHU Mini MBA Certificate + 15 ECTS | Intercultural & leadership skills | In cooperation with BOOKBRIDGE

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Düsseldorf / Switzerland / Düsseldorf, Germany / Sri Lanka / Mongolia / Cambodia / Virtual
5YearsWorkexperience3YearsLeadershipexperience
Management Essentials Program

General Management | 9 days | Executive program | Flexible | ECTS credits for further studies | Exclusive networking | Leadership, Strategy, Finance, Innovation & Entrepreneurship, Brand Management & Data Science

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Düsseldorf, Germany
5YearsWorkexperience1YearsLeadershipexperience
Our Diversity Scholarships

Are you in need of financial support? Learn more about our Diversity Scholarships offered by WHU Executive Education.

More Questions? Contact usYvonne KrackSenior Marketing & Admissions Manager Executive Education

Excellence in Management Education

WHU – Otto Beisheim School of Management

Erkrather Str. 224a
40233 Düsseldorf

execed@whu.edu

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