Management Essentials Program
A leader has to keep many things in mind in order to make sustainable and strategically relevant decisions. WHU’s Management Essentials Programs provide participants who are transitioning into a leadership position or have done so recently, with the fundamental skills of General Management.
You can choose 3 out of 5 of the following programs: Leadership Essentials, Strategy Essentials, Financial Literacy, Brand Management, and Innovation & Corporate Entrepreneurship Essentials.
Each of these programs focuses on different skills that are essential for successful leadership. In combination with a personality profile, the Programs can be scheduled flexibly. You will receive a WHU Certificate of Excellence in General Management after successfully completing the program. Optionally, you can earn 6 ECTS credits, if you decide to write exams.
Academic and economical knowledge is only one half of the coin when growing into the role of a successful leader or manager. Next to the Management Essentials Programs on leadership, strategy and finance, WHU encourages your personal growth by helping you to understand your interests, usual behaviors and stress behaviors and underlying needs through the Birkman. assessment.
When finishing the last program of the Management Essentials, you will receive a detailed questionnaire. Afterwards, you will have the possibility to reflect the results and your personality in a 1,5 hour virtual session with a Birkman Coach to acknowledge strengths and challenges alike. Equipped with these insights and reflections, you will be prepared to focus on the next aims in your career with ease.