A brilliant strategy, as well as unique innovations, can earn your company recognition as a serious competitor with a strong brand within a global market. It is all about differentiation which can be reached due to a unique business strategy as well as due to innovative approaches, or even due to innovations itself. Moreover, topics such as Brand Management are relevant as well when it comes to building value and leverage growth while also being able to differentiate existing and potential competition.
More networking, more depth - our extensive programs:
You don't have the time for a complete course of study, but would still like to continue your education at the university level? Opt for one of our extensive programs (9-26 attendance days) and not only expand your general management skills, but also earn ECTS credits for possible follow-up studies.

20 Scholarships for ambitious women & emerging markets leaders
Are you looking for a new professional development opportunity? For most of our Open Programs*, we offer two scholarships (25% and 50% discount) for visionary women and emerging markets leaders who want to enhance their professional skills! Please send the completed application form and a letter of motivation to openprograms@whu.edu until 8 weeks before the program starts.