In a face-paced world, strong brands are solid as a rock – they provide certainty and value for consumers and companies alike. They belong to the most important intangible assets of companies. Consequently, creating and sustaining brands is imperative. With strong brands, companies can build value and leverage growth while also being able to differentiate existing and potential competition. Furthermore, they are less vulnerable to competitor actions and crises, which instead, lets them enjoy the loyalty, engagement, and advocacy behaviors of customers. In short: a strong brand is often the tip of the scales when it comes to the long-term success of a company. This program is especially suited for participants who want to get a holistic and strategic perspective on brands, in addition to developing or refining their skills and understanding in branding. Leverage the power of strong brands and elevate your brand to gain loyalty, competitive advantage, and growth!

You will be awarded with a WHU Executive Education Certificate after successfully completing the program.

In today’s complex and disruptive world, innovation is key to staying relevant to customers, keeping ahead of the competition, and taking advantage of emerging digital technologies. The Innovation & Corporate Entrepreneurship Essentials Program will equip you with insights, skills, and tools to act as a frontrunner in innovation and corporate entrepreneurship within your organization. Renowned WHU faculty members and experienced innovation practitioners, with extensive international experience, will share with you the latest research results, practical tools, and agile methods for innovation in a variety of formats. The program is designed to engage all aspects of innovation and entrepreneurship through guest lectures, group work, case studies, and a Serious Lego Play Session.

You will be awarded with a WHU Executive Education Certificate after successfully completing the program.

The Online Certified in Value Chain Management Program focuses on a broad variety of activities and processes within an organization that are needed to create a product or service. This program will introduce you to the different stages of value creation, starting with a product or service idea and ending with its distribution. This includes important aspects such as design, procurement, production, quality control, and others. The more value an organization creates, the more competitive it will be.

Participants will learn how to understand and optimize a business’s Value Chain Management in order to deliver outstanding performances and results.

You will benefit from innovative teaching methods and a virtual but collaborative learning experience. All online courses are pitched at the MBA level and after successful completion of the Program, you will be granted a WHU Online Executive Education Certificate and 10 ECTS credits, which can be credited to an MBA (16% of an MBA).