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Successful strategies and innovations as key to business growth
Successful strategies and innovations as key to business growth Choose the best development program for you

Our Strategy & Innovation Programs

A brilliant strategy, as well as unique innovations, can earn your company recognition as a serious competitor with a strong brand within a global market. It is all about differentiation which can be reached due to a unique business strategy as well as due to innovative approaches, or even due to innovations itself. Moreover, topics such as Brand Management are relevant as well when it comes to building value and leverage growth while also being able to differentiate existing and potential competition.

Get to know our programs on strategic management, strategy development, strategic decision making, innovation and brand management:

Innovation & Corporate Entrepreneurship Essentials Program

In today’s complex and disruptive world, innovation is key to staying relevant to customers, keeping ahead of the competition, and taking advantage of emerging digital technologies. The Innovation & Corporate Entrepreneurship Essentials Program will equip you with insights, skills, and tools to act as a frontrunner in innovation and corporate entrepreneurship within your organization. Renowned WHU faculty members and experienced innovation practitioners, with extensive international experience, will share with you the latest research results, practical tools, and agile methods for innovation in a variety of formats. The program is designed to engage all aspects of innovation and entrepreneurship through guest lectures, group work, case studies, and a Serious Lego Play Session.

You will be awarded with a WHU Executive Education Certificate after successfully completing the program.

Strategy Essentials Program

When taking on a general manager position, strategy formulation and strategy implementation become a vital part of your responsibilities. WHU´s Strategy Essentials Program is a fast-paced program providing you with the essential knowledge and tools to develop and implement a strong business strategy. By analyzing and discussing the different facets of business strategy formulation, you will gain an understanding of the importance of a company’s resources, capabilities, and limitations. You will receive a WHU Executive Education Certificate after successfully completing the program.

Strategic Decision Making Program

This development program is designed for experienced professionals who aim at learning and employing the art of strategy to improve decision making. Over the course of this intensive program which is designed as a “training camp”, participants will be engaging in experiments, role plays (e.g., war gaming), and AI-based computer simulations to experience how thinking, deciding, and acting strategically can help achieve desired outcomes.

You will be awarded with a WHU Executive Education Certificate after successfully completing the program.

Brand Management Essentials

In a face-paced world, strong brands are solid as a rock – they provide certainty and value for consumers and companies alike. They belong to the most important intangible assets of companies. Consequently, creating and sustaining brands is imperative. With strong brands, companies can build value and leverage growth while also being able to differentiate existing and potential competition. Furthermore, they are less vulnerable to competitor actions and crises, which instead, lets them enjoy the loyalty, engagement, and advocacy behaviors of customers. In short: a strong brand is often the tip of the scales when it comes to the long-term success of a company. This program is especially suited for participants who want to get a holistic and strategic perspective on brands, in addition to developing or refining their skills and understanding in branding. Leverage the power of strong brands and elevate your brand to gain loyalty, competitive advantage, and growth!

You will be awarded with a WHU Executive Education Certificate after successfully completing the program.

More networking, more depth - our extensive programs:

You don't have the time for a complete course of study, but would still like to continue your education at the university level? Opt for one of our extensive programs (9-26 attendance days) and not only expand your general management skills, but also earn ECTS credits for possible follow-up studies.

Certified in Marketing & Sales

The WHU Certified in Marketing & Sales Program provides specialization in the topic of marketing, giving you a broad overview of its many different facets. You will be familiarized with the concepts of B2C and B2B marketing as well as the unique features of services marketing. Courses are pitched at the MBA level, which means that relevance and applicability to your job are at their core. All courses consist of highly interactive lectures as well as group work. You will receive a WHU Executive Education Certificate (incl. 8 ECTS) after successfully completing the program.

Certified in Strategy & Organization

The Certified in Strategy & Organization Program is the broadest of all WHU Certified in Programs. It introduces basic concepts and theories with regard to strategy and different functions in an organization. Courses are pitched at the MBA level, which means that relevance and applicability to your job are at their core. All courses consist of highly interactive lectures as well as group work. You will receive a WHU Executive Education Certificate (incl. 8 ECTS) after successfully completing the program.

Online Certified in Strategy & Digitalization

The Online Certified in Strategy & Digitalization Program is a virtual Executive Education Program, focusing on the areas of strategy and digitalization. This program introduces basic concepts and theories and will equip you with the necessary insights, skills, and tools to create outstanding strategies. Moreover, it presents an introduction to the topic of digitalization and will help participants to start their roadmap towards digital transformation. All online courses are pitched at the MBA level, which means that relevance and applicability to your job are at their core. You will benefit from innovative teaching methods and a virtual but collaborative learning experience. After successful completion of the program, you will be granted a WHU Online Executive Education Certificate and 10 ECTS credits, which can be credited to an MBA (16% of an MBA).

Online Certified in Value Chain Management

The Online Certified in Value Chain Management Program focuses on a broad variety of activities and processes within an organization that are needed to create a product or service. This program will introduce you to the different stages of value creation, starting with a product or service idea and ending with its distribution. This includes important aspects such as design, procurement, production, quality control, and others. The more value an organization creates, the more competitive it will be.

Participants will learn how to understand and optimize a business’s Value Chain Management in order to deliver outstanding performances and results.

You will benefit from innovative teaching methods and a virtual but collaborative learning experience. All online courses are pitched at the MBA level and after successful completion of the Program, you will be granted a WHU Online Executive Education Certificate and 10 ECTS credits, which can be credited to an MBA (16% of an MBA).

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Scholarships for ambitious women & emerging markets leaders

Are you looking for a new professional development opportunity? For most of our Open Programs, we offer scholarships (25% and 50% discount) for visionary women and emerging market leaders who want to enhance their professional skills! Please send the completed application form and a letter of motivation to openprograms@whu.edu until 3 months before the program starts.

More Questions? Contact usYvonne KrackSenior Marketing & Admissions Manager Executive Education

Excellence in Management Education

WHU – Otto Beisheim School of Management

Erkrather Str. 224a
40233 Düsseldorf

execed@whu.edu

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