Innovation & Corporate Entrepreneurship Essentials Program
In today’s complex and disruptive world, innovation is key to staying relevant to customers, keeping ahead of the competition, and taking advantage of emerging digital technologies. The Innovation & Corporate Entrepreneurship Essentials Program will equip you with insights, skills, and tools to act as a frontrunner in innovation and corporate entrepreneurship within your organization. Renowned WHU faculty members and experienced innovation practitioners, with extensive international experience, will share with you the latest research results, practical tools, and agile methods for innovation in a variety of formats. The program is designed to engage all aspects of innovation and entrepreneurship through guest lectures, group work, case studies, and a Serious Lego Play Session.
You will be awarded with a WHU Executive Education Certificate after successfully completing the program.
Suitable for executives with:
Program Faculty

Get the full General Management Experience – Special offer
This Program is part of the Management Essentials Program, a package that provides participants, who are transitioning into a leadership position, or have done so recently, with the fundamental skills of General Management. You can choose 3 out of 5 of the following programs: Leadership Essentials, Strategy Essentials, Financial Literacy, Brand Management, and Innovation & Corporate Entrepreneurship Essentials.
In combination with an additional personality profile, the 3 programs can be scheduled flexibly to make them best fit your professional and personal schedule.
Upon completion of the program, participants receive WHU’s “Certificate of Excellence in General Management”. Furthermore, you can choose to gain 6 ECTS credits.

We offer each of our Open Programs also as a Customized Program for corporate clients.
The advantage for you is that program contents and methods can be adjusted to your company’s strategy and your employees’ skills and needs.
Please contact us via customprograms@whu.edu if you are interested in a Customized Program.