Formulate & Implement a Corporate Strategy Successfully

When taking on a general manager position, strategy formulation and strategy implementation become a vital part of your responsibilities. WHU´s Strategy Essentials Program is a fast-paced program providing you with the essential knowledge and tools to develop and implement a strong business strategy. By analyzing and discussing the different facets of business strategy formulation, you will gain an understanding of the importance of a company’s resources, capabilities, and limitations. You will receive a WHU Executive Education Certificate after successfully completing the program.

General ManagementManagement EssentialsStrategy

Suitable for executives with at least:

5YearsWork

Program Faculty

Strategy formulation refers to the process of choosing the most appropriate course of action for the realization of organizational goals and objectives, which in turn will achieve the organizational vision. It is about finding out where to go, how to get there, and checking if you are on the right track. Strategies are formulated for the company as a whole as well as for its divisions and subdivisions, and they evolve over the course of a company’s lifecycle.

A brilliant strategy can earn your company recognition as a serious competitor, but your company will only retain that position if your strategy is successfully executed. Many articles have been published about the success of implementing a corporate strategy, and it is the case that many organizations fail to get what they want out of their strategic plan. The biggest hurdle is said to be transforming that great strategy into great performance – in other words, strategy execution: making the strategy work. Effective leaders are aware of these hurdles and understand that you need much more than a great strategy to be successful. It is about bridging the gap between theory and practice and the ability to make every employee aware of the right way of working as well as overcoming emotional barriers.

Learn to formulate a business (unit) strategy that suits the needs and visions of your organization
Understand the concept of corporate strategy and why a strong strategy is essential for a company’s success
Understand the role of different stakeholders
Apply strategy formulation methods and frameworks
Learn how to implement a strategy successfully
Learn how to manage change and overcome (emotional) resistance to change resistance to change

Certificate

You will receive a WHU Executive Education Certificate after successfully completing the program.

Participants who are responsible for the formulation and implementation of corporate strategy within their company, business unit, or team
Participants who are in transition into a general management position
Professionals who have recently made a transition from a functional level to a general management level
Professionals who are contributing to company performance, e.g. heads of business units, managers of departments, or leaders of project teams

The minimum number of participants for this program is 12.

This program runs for 3 days at WHU Campus Düsseldorf, Germany.

Strategy Essentials

Apr 24, 2023 - Apr 26, 2023, Düsseldorf, Germany

Get the full General Management Experience – Special offer

This Program is part of the Management Essentials Program, a package that provides participants, who are transitioning into a leadership position, or have done so recently, with the fundamental skills of General Management. You can choose 3 out of 6 of the following programs: Leadership Essentials, Strategy Essentials, Financial Literacy, Brand Management, Innovation & Corporate Entrepreneurship Essentials, and Data Science for Decision Makers.

In combination with an additional personality profile, the 3 programs can be scheduled flexibly to make them best fit your professional and personal schedule.

Upon completion of the program, participants receive WHU’s “Certificate of Excellence in General Management”. Furthermore, you can choose to gain 6 ECTS credits.

We offer each of our Open Programs also as a Customized Program for corporate clients.

The advantage for you is that program contents and methods can be adjusted to your company’s strategy and your employees’ skills and needs.

Please contact us via customprograms@whu.edu if you are interested in a Customized Program.

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Strategy Essentials Program

Formulate & Implement a Corporate Strategy Successfully

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