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Bootcamp: Unlocking the Power of ChatGPT and Generative AI for Business Development

Bootcamp: Unlocking the Power of ChatGPT and Generative AI for Business Development

Harness the value of cutting-edge technologies through a hands-on online format

Are you looking to improve your business operations and stay ahead of the competition? Join a virtual bootcamp to learn how to leverage ChatGPT and other Generative AI tools to improve ideation, facilitate customer interactions, optimize data-driven decisions, and automate business tasks. In three interactive sessions, Professor Dries Faems, a digital transformation expert and a thought leader on the topic of Generative AI for business development, will give you an introduction on how to write effective prompts, combine different AI tools, and develop agents to execute tasks in the context of specific use cases. This format is especially suited for business professionals from all industries who are motivated to improve their business operations and stay ahead of the competition by harnessing the power of ChatGPT and Generative AI.

You will be awarded with a WHU Executive Education Digital Certificate after successfully completing the bootcamp.

Digital TransformationInnovationTechnology
Suitable for participants with at least:
Program Faculty

Program Content

In this artificial intelligence bootcamp, you will learn how to leverage ChatGPT and other Generative AI tools in order to:

  • Improve ideation capabilities
  • Facilitate customer exploration and interactions
  • Optimize data-driven decisions
  • Automate a wide variety of tedious business tasks

During this bootcamp, you will also learn:

  1. How to write effective prompts that generate expected outcomes
  2. How to combine different generative AI tools (e.g., ChatGPT, BingChat, Whisper, Midjourney), and
  3. How to develop agents that can execute sequences of tasks

Our program is designed to provide practical, hands-on learning experiences. Participants will learn these tools and applications in the setting of specific use cases such as:

  1. Conducting customer interviews for business model development
  2. Formulating strategic responses to business model disruptions
  3. Building and analyzing innovation ecosystems
  4. Creating an agent for adopting the Lean Startup Approach
  5. Transforming audio files into personalized social media content

By the end of the bootcamp, you will have a solid understanding of how to use ChatGPT and other Generative AI tools to drive business growth and success. With the knowledge and skills you will acquire, you will be able to implement these technologies in your own business operations and stay ahead of the curve in today’s fast-paced business environment.

Program Benefits

  • Gain a solid understanding of ChatGPT and Generative AI, including their capabilities and limitations.
  • Learn practical skills and techniques ready to be used in your daily business.
  • Improve your business operations in order to drive business growth and stay ahead of the competition.
  • Network with like-minded professionals interested in leveraging ChatGPT and Generative AI for business development. This will help build valuable connections and learn from the experiences of others.

Participant Profile

The ideal participant for this bootcamp is a business professional interested in leveraging ChatGPT and other Generative AI tools to drive business growth and success.

  • Business managers and entrepreneurs who want to learn how to use ChatGPT and Generative AI to improve their business operations, marketing, and customer engagement
  • Product managers and developers who want to learn how to incorporate ChatGPT and Generative AI into their products to enhance user experience and engagement
  • Innovation and strategy teams who want to learn how ChatGPT and Generative AI can be used to generate new ideas, improve decision-making, and drive business growth

The ideal participant should have a strong understanding of business operations and a desire to learn about cutting-edge technologies. They should be open-minded, curious, and willing to experiment with new tools and techniques. Prior experience with ChatGPT or Generative AI is not required, as the bootcamp is designed to provide a comprehensive introduction to these technologies. We also do not expect any experience with coding.

This bootcamp is suitable for companies of all sectors and sizes. The minimum number of participants for the program is 12.

Program Format and Module Dates

The bootcamp runs for three weeks and is divided into three sessions (2 hours each). Sessions will start at 09:00 a.m. (CET). A few days before the bootcamp begins, you will be provided with instructions to complete a few technical preparations (e.g., account setups for ChatGPT and AI tools) in order to ensure a smooth program experience.

Session 1: Introduction to Generative AI + Building advanced prompting skills for business cases (2 hours)

 - , Virtual

Session 2: Leveraging Generative AI tools to automate workflows in your company (2 hours)

 - , Virtual

Session 3: Integrating Generative AI in business applications (2 hours)

 - , Virtual

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More Questions? Contact us
More Questions? Contact usYvonne KrackSenior Business Development Manager Executive Education

Excellence in Management Education

WHU – Otto Beisheim School of Management

Erkrather Str. 224a
40233 Düsseldorf