Online Certified in Strategy & Digitalization

This program gives you a comprehensive overview of strategy and digitalization at both company and competitive level and familiarizes you with the important functions within an enterprise.

Participants can choose four out of the six following online courses: Strategic Management, Transformation & Innovation in the Digital Age, Organizational Behavior, Strategy Execution, Omnichannel Business, Entrepreneurial Tools.

To receive a certification, you must participate in four courses and successfully pass each course’s examination. The certificate grants 10 ECTS credits (16% of an MBA).

Strategic Management

• Understanding the foundations of strategy
• Conducting analysis using core strategy tools to understand your competitive and organizational environment
• Doing strategic planning and decision-making

Transformation & Innovation in the Digital Age

• Introduction to academically grounded concepts and insights on digital innovation and transformation
• Get familiarized with several frameworks and templates to systematically analyze digital innovation challenges
• Learn to apply the provided insights and frameworks in practice

Organizational Behavior

• Develop a critical understanding of the key issues and concepts in organizational behavior
• Analyze patterns and bottlenecks by reflecting on your own experience
• Develop and employ better people skills
• Hone capabilities for leadership roles that require management of relationships, teams, and organizations

Strategy Execution

• Foundations for strategy execution management control systems
• How to allocate resources to customers
• Creating accountability and commitment: Diagnostic control systems, performance management, BSC, Compensation, shared responsibilities, etc.
• Strategic Risk and Change Management

Omnichannel Business

• Understanding the challenges of the Digital Age and developing strategies for blending the physical and digital world
• Generating Omnichannel Consumer Insights (e.g., big data)
• Learn how to optimize Omnichannel Product and Category Management, Price Management, Cross-Media Communications, Relationship Management, Sales Channel Choices and Coordination, Omnichannel Fulfilment

Entrepreneurship

• Learn how managers can create, develop, sustain, and lead innovative new businesses or initiatives
• Understand the interface between a corporation and the innovation and the entrepreneurial ecosystems
• Learn how to adopt an open systems perspective
• Understand how to effectively tap into the external environment to initiate change, drive innovation, and build new growth platforms

Expand your professional network at one of the most renowned German business schools and become part of an active network of peers and experts at WHU.

The Online Certified in Strategy & Digitalization Program is suitable for young and middle management talents from various industries with different educational backgrounds who are interested in a deep dive into the topic of strategy and digitalization. This program is the right fit for everyone interested in expanding their knowledge within a new field of expertise since there is no specific prior knowledge needed.

Admission requirements: To apply for this program, proof of a Bachelor or equivalent first degree is necessary. Furthermore, participants are expected to have a minimum of two years of professional experience. Please note that applications need to be handed in at least 4 weeks before the start of the first chosen module.

The exact admission requirements can be found in the​ Certificate Regulations.

For ECTS credits to be granted proof of a Bachelor or equivalent first degree is necessary.