This program will help participants to extract a business model at the company and competitive level and familiarizes them with the terminology as well as necessary processes along the value chain within an enterprise.

The following online courses will provide you with the fundamental knowledge, skillset, and tools to develop a competitive strategy: Strategic Sourcing, Marketing in a Digital World, Logistics & Supply Chain, Operations Management.

To receive a certification, you must participate in all courses and successfully pass each course’s examination. The certificate grants 10 ECTS credits (16% of an MBA).

Strategic Sourcing - Online

• Gain an appreciation of the strategic role of sourcing/supply management in a global economy
• Acquire in-depth knowledge about the main theories, concepts, and tools needed for successful global sourcing/supply management
• Receive a set of concepts and practical tools to use in support of your supply management decision making

Marketing in a Digital Word - Online

• Understand the impact of digitalization on Marketing
• Learn how to optimize your business models through digitalization
• Get to know analytic tools that can be used to change processes within the marketing department
• Learn how to optimize your customer experience

Logistics & Supply Chain - Online

• Understanding the role of logistics and supply chain management for value creation and competitive advantage
• Understand current challenges in global supply chains
• Understanding fundamental concepts that underlie supply chain management (e.g., manufacturing postponement, logistics postponement, push/pull)
• Assessing different strategies that firms can follow in the context of logistics and supply chain management
• Designing and optimizing distribution networks as a driver of an efficient logistics structure given different design options
• Understanding the role of LSPs and logistics outsourcing as a strategic option

Operations Management - Online

• Understanding of process analysis, capacity management, forecasting, queueing models, scheduling, and quality management.
• Develop spreadsheet models that support decision making

Expand your professional network at one of the most renowned German business schools and become part of an active network of peers and experts at WHU.

The Online Certified in Value Chain Management Program is mainly suited for young and middle management talents who are on the outlook for their next career steps and who would like to specialize in the field of supply chain management in order to create a competitive advantage by improving internal processes.

Admission requirements: To apply for this program, a proof of a Bachelor or equivalent first degree is necessary. Furthermore, participants are expected to have a minimum of two years of professional experience.

The exact admission requirements can be found in the Certificate Regulations.

For ECTS credits to be granted proof of a Bachelor or equivalent first degree is necessary.

This program runs fully online. The program consists of self-paced learning and live-teaching sessions which take place on Saturdays at 1:00 pm (CEST). All courses last 4 weeks and include a final examination.

All dates of the online courses can be extracted from the application form or requested directly (openprograms@whu.edu).

If you are interested in completing more than one Certified in Program, you are welcome to contact us directly regarding special offers. We are very happy to consult you on your options.