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Create your own opportunities and jump-start your career
Create your own opportunities and jump-start your career Choose the best development program for you

Open Programs for high-potentials

Leading other people does not only mean to delegate, but to support and motivate others in fulfilling their individual job. A good and successful leader must know all parts of their business to make sustainable and relevant decisions. Join one of the best business schools worldwide: at WHU - Otto Beisheim School of Management, we offer various online or on-campus programs for professional development. Benefit from insights of different industries coming together, fruitful networking opportunities, and dedicated support for an exceptional (learning) experience to jump-start your professional career!

Relevant topics for aspiring managers in a compact format:

Prepare for your next career step by expanding your leadership, strategy, or negotiation skills in one of our 2-3 day Open Programs:

Brand Management Essentials

In a face-paced world, strong brands are solid as a rock – they provide certainty and value for consumers and companies alike. They belong to the most important intangible assets of companies. Consequently, creating and sustaining brands is imperative. With strong brands, companies can build value and leverage growth while also being able to differentiate existing and potential competition. Furthermore, they are less vulnerable to competitor actions and crises, which instead, lets them enjoy the loyalty, engagement, and advocacy behaviors of customers. In short: a strong brand is often the tip of the scales when it comes to the long-term success of a company. This program is especially suited for participants who want to get a holistic and strategic perspective on brands, in addition to developing or refining their skills and understanding in branding. Leverage the power of strong brands and elevate your brand to gain loyalty, competitive advantage, and growth!

You will be awarded with a WHU Executive Education Certificate after successfully completing the program.

Financial Literacy Program

The Financial Literacy Program is all about how to read, derive, and apply relevant financial information to decision making situations. Created for managers who are not financial specialists, this program provides a thorough foundation in finance and accounting.

This financial literacy training will help you to read, understand, and interpret income statements, cash flow statements, and balance sheets. An overview of types of financing will be presented and you will develop an understanding of the characteristics of different financing instruments. You will be able to effectively apply financial analysis techniques and through that understand the strategic performance goals. You will receive a WHU Executive Education Certificate after successfully completing the program.

Innovation & Corporate Entrepreneurship Essentials Program

In today’s complex and disruptive world, innovation is key to staying relevant to customers, keeping ahead of the competition, and taking advantage of emerging digital technologies. The Innovation & Corporate Entrepreneurship Essentials Program will equip you with insights, skills, and tools to act as a frontrunner in innovation and corporate entrepreneurship within your organization. Renowned WHU faculty members and experienced innovation practitioners, with extensive international experience, will share with you the latest research results, practical tools, and agile methods for innovation in a variety of formats. The program is designed to engage all aspects of innovation and entrepreneurship through guest lectures, group work, case studies, and a Serious Lego Play Session.

You will be awarded with a WHU Executive Education Certificate after successfully completing the program.

Leadership Essentials Program

WHU’s Leadership Essentials Program explores the foundations of leadership by comparing effective and ineffective leadership behaviors – and by challenging you to (re-)consider who you are as a leader and why anybody should be led by you. During the 3-day interactive leadership seminar, you will develop a greater understanding of your own leadership, critical team dynamics as well as the strategic value of leadership at an organizational level.

We use exercises, group work, and case studies to illustrate the behaviors of highly effective leaders. The program concludes with reflections on what you have learned and a forward plan that will help you apply the insights you gained during the business leadership program. You will receive a WHU Executive Education Certificate after successfully completing the program.

Online Negotiations Workshop

“You need it now more than ever”: Our two-day Online Negotiations Workshop will equip you with the necessary skill set to create outstanding negotiation results. You will learn how to use essential negotiation techniques and approaches to develop a winning strategy.

The program is highly practical and interactive: You will participate in numerous hands-on exercises and role-plays, conducted via video conference, email, and even chat – just as it has become the norm for your real-life negotiations! This will equip you with ready-to-use skills that maximize your effectiveness in negotiations, communication, and leadership. After successful completion of the program, you will receive a WHU Executive Education Digital Certificate.

Strategy Essentials Program

When taking on a general manager position, strategy formulation and strategy implementation become a vital part of your responsibilities. WHU´s Strategy Essentials Program is a fast-paced program providing you with the essential knowledge and tools to develop and implement a strong business strategy. By analyzing and discussing the different facets of business strategy formulation, you will gain an understanding of the importance of a company’s resources, capabilities, and limitations. You will receive a WHU Executive Education Certificate after successfully completing the program.

More networking, more depth - our extensive programs:

You don't have the time for a complete degree program, but would still like to continue your education at the university level? Opt for one of our extensive programs (9-26 attendance days) and not only expand your general management skills, but also earn ECTS credits for possible follow-up studies.

Management Essentials Program

A leader has to keep many things in mind in order to make sustainable and strategically relevant decisions. WHU’s Management Essentials Programs provide participants who are transitioning into a leadership position or have done so recently, with the fundamental skills of General Management.

You can choose 3 out of 5 of the following programs: Leadership Essentials, Strategy Essentials, Financial Literacy, Brand Management, and Innovation & Corporate Entrepreneurship Essentials.

Each of these programs focuses on different skills that are essential for successful leadership. In combination with a personality profile, the Programs can be scheduled flexibly. You will receive a WHU Certificate of Excellence in General Management after successfully completing the program. Optionally, you can earn 6 ECTS credits, if you decide to write exams.

General Management Plus Program

Boost your General Management skills with the General Management Plus Program: By combining the WHU Management Essentials Program with the Capability Program, which we conduct in cooperation with BOOKBRIDGE, we offer you the opportunity to obtain a WHU Mini MBA certificate with 15 ECTS. At the same time, we empower you to transform yourself and your organization with purpose. During the WHU Management Essentials Program, you will enhance your general management skills in the areas of finance, leadership, strategy, and entrepreneurship. Facilitated by BOOKBRIDGE, you will establish a real-life and fully independent social enterprise in a deprived community during the Capability Program.

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Certificate Courses for high-potentials and young leaders

The WHU Certified in Programs are specially designed to combine a professional schedule with a learning opportunity and are therefore highly suited to young or middle-management talents with at least two years of working experience. The WHU Certified in Programs allow you to enhance and deepen your knowledge in various management areas and obtain expertise in one of the following business fields: Finance & Accounting, Finance & Economics, Marketing & Sales, Strategy & Organization, Strategy & Digitalization, Value Chain Management. All Courses are pitched at MBA level, which means that relevance and applicability to your job are at their core.

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Our Diversity Scholarships

Are you in need of financial support? Learn more about our Diversity Scholarships offered by WHU Executive Education.

More Questions? Contact usYvonne KrackSenior Marketing & Admissions Manager Executive Education

Excellence in Management Education

WHU – Otto Beisheim School of Management

Erkrather Str. 224a
40233 Düsseldorf