A leader has to keep many things in mind in order to make sustainable and strategic relevant decisions. WHU’s Management Essentials Programs provide participants who are transitioning into a leadership position, or have done so recently, with the fundamental skills of General Management.

You can choose 3 out of 5 of the following programs: Leadership Essentials, Strategy Essentials, Financial Literacy, Innovation & Corporate Entrepreneurship Essentials and Brand Management Essentials.

Each of these programs focuses on different skills that are essential for successful leadership. In combination with a personality profile, the Programs can be scheduled flexibly. You will receive a WHU Certificate of Excellence in General Management after successfully completing the program. Optionally, you can earn 6 ECTS credits, if you decide to write exams.

Short facts

CategoryGeneral Management
Next date Sep 21, 2020 - Mar 13, 2021
Locations Düsseldorf
LanguageEnglish
Fee 7,990.00 €

Your program at a glance

Program content

General Management is the fundament for any kind of management job. Solid knowledge in strategy, finance and leadership skills are essential to supervise, analyze, and manage the processes of different divisions of a company successfully. Furthermore, innovation is key to staying relevant to customers and keeping ahead of the competition. At WHU Executive Education, we combine theory, concepts and practical tools to innovative General Management Programs.

You can choose 3 out of 5 programs in the Management Essentials Program:

Additionally, an individual personality profile and analysis (Birkman Profile) is included.

Academic and economical knowledge is only one half of the coin when growing into the role of a successful leader or manager. Next to the Management Essentials Programs, WHU encourages your personal growth by helping you to understand your interests, usual behaviors and stress behaviors and underlying needs through the Birkman assessment. Equipped with these insights and reflections, you will be prepared to focus on the next aims in your career with ease.

Program benefits

  • Enhance your general management knowledge in strategy, leadership, finance, innovation & entrepreneurship and brand management
  • Reflect your own leadership style and role in an individual personality profile
  • Profit from a flexible time management (you can complete the Programs in 24 months)
  • Expand your professional network at one of the most renowned German business schools
  • Get insights in all relevant knowledge from different business sectors to transform into a successful leader

Certificate

Upon successful completion of the program, you will receive a Certificate of Excellence in General Management from Germany’s leading business school.

Optional: Get 6 ECTS credits after successful completion of the program and 3 exams. Please contact us for further information. You can find the Certificate Regulations here.

Participant profile

  • Participants who are in transition into a leadership position, or have done so in the past few years
  • Participants seeking to enhance their management skills
  • Participants who want to develop and sharpen their leadership personality
  • Participants moving from an operational into a strategic position

Program format and module dates

This program runs over a period of 12 to 24 months, covering up to 2 calendar years, depending on the start date. The program requires 9 presence days (3 for each included program) and 1 to 2 hours for the Birkman Profile & Analysis.

Optional: Get 6 ECTS credits after successful completion of the program and 3 exams. Please contact us for further information. You can find the Certificate Regulations here.

Please contact us personally via openprograms@whu.edu or +49 211 44709 178 if you would like to apply for this program.

Choose 3 of the following 5 programs:

Management Essentials Program: Sep 21, 2020 - Mar 13, 2021

Innovation & Corporate Entrepreneurship Essentials
  • Sep 21, 2020 - Sep 23, 2020
  • Düsseldorf
Financial Literacy
  • Nov 02, 2020 - Nov 04, 2020
  • Düsseldorf
Brand Management Essentials
  • Dec 07, 2020 - Dec 09, 2020
  • Düsseldorf
Strategy Essentials
  • Jan 25, 2021 - Jan 27, 2021
  • Düsseldorf
Leadership Essentials
  • Mar 11, 2021 - Mar 13, 2021
  • Düsseldorf

Contact us

Yvonne Krack
Marketing & Admissions Manager Executive Education
E-mail: openprograms@whu.edu
Phone: +49211 44709178

Improve your skills as a (future) leader with the Birkman Profile: Academic and economical knowledge is only one half of the coin when growing into the role of a successful leader or manager. Next to the Management Essentials Programs on leadership, strategy and finance, WHU encourages your personal growth by helping you to understand your interests, usual behaviors and stress behaviors and underlying needs through the Birkman. assessment.

When finishing the last program of the Management Essentials, you will receive a detailed questionnaire. Afterwards, you will have the possibility to reflect the results and your personality in a 1,5 hour virtual session with a Birkman Coach to acknowledge strengths and challenges alike. Equipped with these insights and reflections, you will be prepared to focus on the next aims in your career with ease.

Category: General Management
Open Programs

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