Drive Engagement and Inspire Action through Compelling Stories

Storytelling is a crucial skill in business, helping leaders, sales professionals, entrepreneurs, and business developers to communicate ideas, influence decision-makers, and build meaningful relationships. This two-day executive education program will provide you with the tools and techniques to master storytelling for a variety of business contexts. Additionally, the program will provide insights in how to leverage generative AI tools, such as ChatGPT, Co-Pilot, NotebookLM and Perplexity AI, to enhance your storytelling skills. This will enable you to succeed with cutting-edge strategies for communicating in today’s fast-paced world.

You will be awarded with a WHU Executive Education Certificate after successfully completing the program.

Artificial Intelligence Marketing Storytelling

Suitable for participants with at least:

4YearsWork

Program Faculty

Storytelling has been central to how humans share knowledge and connect with one another for centuries, from ancient firesides to today’s business world. Now, with multiple ways to communicate, it continues to be a critical (business) skill. Some of the most successful CEOs of global tech companies and innovators are celebrated for their ability to tell powerful stories, proving that storytelling is far more than a soft skill – it is a strategic asset.

Over the course of two days of interactive and hands-on sessions, you will delve into the following topics:

Day 1: Understanding the Foundations of Business Storytelling
- Introduction to storytelling in business
- Storytelling frameworks and techniques
- Transfer into practice: Use case development and interactive story workshops
Day 2: Leveraging Generative AI to Supercharge Storytelling
- The AI Advantage: How to Elevate Your Storytelling Game by applying different prompting approaches and leveraging AI agents.
- Transfer into practice: Improve and customize your storytelling case by leveraging AI prompts and tools

Throughout the program, you will develop, refine, and perfect your own stories, receiving expert guidance to ensure maximum relevance and impact.

Understand the fundamentals of effective storytelling for business success.
Learn how to structure and deliver compelling narratives in leadership, sales, entrepreneurial pitches, and business development.
Understand how generative AI can refine and scale storytelling efforts.
Gain hands-on experience using AI agents to personalize and elevate your storytelling and communication.
Leave with a polished, AI-enhanced story that is ready for use in your professional role.

(Senior) Managers looking to communicate strategy and inspire teams.
Salespeople and marketeers, seeking to build compelling narratives for clients.
Entrepreneurs crafting pitches for investors or customers.
Business developers who need to tell stories that resonate with stakeholders and partners.

This fast-paced, intense, and compact program is designed for professionals from diverse industries and organizational backgrounds, offering a rich learning environment where participants can share unique experiences and perspectives. Extensive experience with generative AI is not required. Suitable for companies of all sizes and sectors, the program requires a minimum of 12 participants to ensure an engaging and impactful experience.

This 2-day program runs at WHU Campus Düsseldorf.

Transformative Storytelling with AI for Leaders & Innovators

May 19, 2025 - May 20, 2025, Düsseldorf

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Transformative Storytelling with AI for Leaders & Innovators

Drive Engagement and Inspire Action through Compelling Stories

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