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European Sports Business Program

European Sports Business Program

3 Modules. 3 Top Business Schools. 3 European Metropolises – 1 Business Management Program for Leaders in Sports Business
  • DateSpring 2025
  • Duration9 days
  • LocationDüsseldorf, Paris, Stockholm
  • LanguageEnglish
  • Fees€9,900.00
In cooperation with
Logo ESSEC Business School
Logo SSE Executive Education

3 Modules. 3 Top Business Schools. 3 European Metropolises – 1 Business Management Program for Leaders in Sports Business

The Executive Education divisions of three leading European Business Schools – WHU – Otto Beisheim School of Management, Stockholm School of Economics (SSE), and ESSEC Business School – join forces to offer a new pioneer program for (future) leaders in sports business. Over 3 x 3-day modules, participants learn how to systematically look into the future and develop a strategy for growth (at WHU in Düsseldorf). Furthermore, they study how to turn strategy concepts into commercial success (at SSE in Stockholm) and they will learn about the role of leadership, goal setting, and culture in managing change (at ESSEC in Paris). Participants will not only discover new skills and explore new ways of thinking, but also have the opportunity to expand their network through a diverse group of international peers and world-class experts.

Participants will be awarded an Executive Education Certificate from each business school after successfully completing the program.

Suitable for participants with at least:
2 YearWorkexperience
Program Faculty

Program Content

The European Sports Business Program (ESBP) aims to prepare high potentials in sports business for the (future) challenges within their industry through a tailor-made executive education program. The program consists of 3 x 3-day on-site modules at the most prestigious European business schools specializing in sports business.

Module I – “Corporate Foresight & Strategy Making” at WHU in Dusseldorf:

  • Navigating strategic uncertainty (Delphi method)
  • Assessing strategic opportunities
  • Leading a strategy making process
  • Building strategies for growth

Module II – “Management & Execution” at SSE in Stockholm

  • Implementing strategies
  • Driving positive change
  • Measuring and monitoring performance
  • Ensuring business model funding

Module III – “Leadership & Culture” at ESSEC in Paris

  • Motivating teams
  • Creating a culture of initiative
  • Fostering openness to change
  • Instilling purpose

Learn from renowned faculty – full professors specialized in sports business will facilitate the learning process.

Benefit from experienced leaders – world-class experts share insights in guest speaker sessions.

Be challenged by your peers – the diverse cohort of ambitious peers will provide a network of new opportunities.

This sports leadership program includes a mix of in-class teaching, case studies, group work, guest speakers, applied projects, and networking sessions.

Program Benefits

Learn to:

  • Think and act strategically in a globalized and digital sports world
  • Manage a thriving business in professional sports
  • Lead high-performing teams and organizations effectively


  • A diverse cohort of fellow future-leaders in sports across Europe
  • World-renowned experts in guest speaker sessions
  • Networking opportunities at European Sports hubs

Take home:

  • European best practices from various sports organizations
  • International peer network in sports business
  • Executive Education certificates from 3 leading business schools

Participant Profile

  • Distinct growth mindset
  • Undergraduate degree
  • Minimum of 2 years of postgraduate work experience, ideally in sports business related areas

Exceptions may apply for outstanding candidates with a strong track-record in sports.

A limited number of slots is available. You can expect to be part of a diverse cohort due to prorated allocation of participant slots to the home markets of WHU (DACH), SSE (Nordics), and ESSEC (Southern Europe).

Program Format and Module Dates

The program consists of 3 x 3-day on-site modules taking place in Düsseldorf, Stockholm, and Paris.

About ESSEC Business School

Founded in 1907, is one of the world’s top management schools and holds the “triple crown” accreditation from EQUIS, AACSB and AMBA. With 7,400 participants across 4 campuses (France (2), Morocco and Singapore); a faculty comprised of 169 full-time professors, 23 of which are emeritus professors, in France and Singapore, recognized for both the quality and influence of their research; a wide range of management training programs; partnerships with the world’s best universities; and a network of 69,000 alumni, ESSEC continues to foster a tradition of academic excellence and a spirit of openness in the fields of economics, social sciences and innovation.


Stockholm School of Economics Executive Education is Northern Europe’s leading partner for executive education and ranked number one in the Nordics according to the Financial Times. The wide range of programs offers training in leadership, innovation, entrepreneurship, sustainable growth, and financial economics, as well as specialist programs in finance and insurance.

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More Questions? Contact us
More Questions? Contact usKerstin ForwordProject Manager