Boost your general management skills with the unique and award winning General Management Plus Program. In conjunction with our program partner BOOKBRIDGE, we offer you an exceptional combination of theory and practice: you will learn and experience all about the fundamentals of general management - finance, leadership, strategy, entrepreneurial thinking and acting - and apply the new management skills directly in a social entrepreneurship project: the Business Impact Project. Guided by BOOKBRIDGE, you will set up a real-life and fully independent social enterprise in one of Asia’s emerging economies. This program grants a WHU Mini MBA with 15 ECTS credits upon successful completion of the program and tests (admission requirements apply for the award of ECTS credits).

Short facts

CategoryGeneral Management
Next date May 20, 2019 - Mar 27, 2020
Locations Düsseldorf, Online, Sri Lanka
Fee 17,500.00 €
Early bird fee 15,995.00 €
until Feb 25, 2019

In coorporation with

Your program at a glance

Program content

Embark on a unique entrepreneurial learning journey

The General Management Plus Program challenges you to apply your newly gained general management skills in practice. In interactive sessions, WHU professors will teach strategy, finance, leadership, change management, and entrepreneurship. At the same time, you embark on building up a worthwhile, tangible business by developing a business plan, finding funds, and managing resources. Transfer sessions after each academic module ensure that the content learned is translated into applicable knowledge.

Experience a true entrepreneurship program: The Business Impact Project runs over the full length of the program, and from day one you will work in a virtual team together with fellow participants and partners from the local community in Asia. You will be challenged to assess the true needs of the local community and develop ideas to transform these needs into a viable business model. You will pitch in front of real investors for funding for the project and will receive meaningful feedback on your strategy.

In an 8-day on-site module in Asia, you will put your business plan into practice, including sales, marketing, finance, products and services, recruiting, training, and controlling. Finally, you will evaluate the success of the business that you have created economically, socially, and personally.

The General Management Training Program stretches over a period of 12 months in 2 calendar years and consists of 3 modules and the Business Impact Project.

Program set-up/Modules

  • Strategy Essentials: Corporate strategy, formulation methods and agile tools. Strategy execution and change management.
  • Financial Literacy: Fundamental concepts of finance & accounting
  • Leadership Essentials: Leadership styles, self-leadership, and inspirational leadership
  • Business Impact Project: the entrepreneurial project runs over the full length of the program

The program requires 24 presence days and 2 to 3 hours of virtual teamwork per week.

Program benefits

  • Enhance your general management knowledge in strategy, leadership, finance, change management, and entrepreneurship
  • Assess the needs of an unknown market
  • Think and act as a real entrepreneur by setting up a tangible business
  • Lead an international team in a virtual setting
  • Transform ideas into viable business ideas and plan for entering a new market
  • Reflect on your own leadership style and role
  • Develop and leverage personal networks and engage in trust-based dialog
  • Conduct market research in an intercultural context
  • Bring education to a rural area

This social entrepreneurship program will make you aware of the skills needed and challenges faced by medium to large companies, and will give you the tools to become an intrapreneur (applied entrepreneurship within an existing organization) within your own organization!

Transform yourself into an entrepreneurial thinker and responsible leader, able to see new business opportunities and quickly convert ideas into viable business models. Represent the next generation of leaders with relevant knowledge on general management topics, a perfect sense of responsible leadership, and tangible and enduring outcomes of your work: A Learning Center.


This program grants a WHU Mini MBA with 15 ECTS credits upon successful completion of the program and tests (admission requirements apply for the award of ECTS credits).

Participant profile

Who will benefit most from the program? 

  • Participants who are in transition into a leadership position
  • Participants who have an educational background in a field other than business administration
  • Participants who wish to hone their intercultural competences and leadership skills
  • Participants who are interested in entrepreneurial thinking and acting as well as working in intercultural and challenging environments
  • Participants seeking to broaden their international network
  • Participants who aim at excelling as intrapreneurs within their companies

This part-time program is specially designed to combine a professional schedule with a learning opportunity, and is therefore very suitable for middle-management talents.

Participants should have a global orientation, be willing to engage in an entrepreneurial project and have sound knowledge of the English language.

Program format and module dates

This program runs over a period of 12 months, covering 2 calendar years. The program requires 24 presence days and 2 to 3 hours of virtual teamwork per week.

General Management Plus Program: May 20, 2019 - Mar 27, 2020

Business Impact Project
  • May 23, 2019 - May 24, 2019
  • Düsseldorf
Business Plan Kick-off
  • Jul 19, 2019
  • Online
Financial Literacy
  • Oct 07, 2019 - Oct 09, 2019
  • Düsseldorf
Business Plan Pitch
  • Oct 10, 2019 - Oct 11, 2019
  • Düsseldorf
Leadership Essentials
  • Nov 14, 2019 - Nov 16, 2019
  • Düsseldorf
On-site Implementation
  • Jan 25, 2020 - Feb 02, 2020
  • Sri Lanka
Wrap Up & Transfer Session
  • Mar 26, 2020 - Mar 27, 2020
  • Düsseldorf

Contact us

Yvonne Krack
Marketing Manager Executive Education
Phone: +49211 44709178

WHU In Praxi Alumni Association

WHU is unique, and so are its Alumni. Founded by the first graduates in 1988, In Praxi – WHU Alumni Association is regarded among the best Alumni Associations in the German speaking region.

In Praxi has nearly 4.000 members, historically and still today more than 90% of all graduates become members of In Praxi. It is a global network and friendship, as well as exchange platform of ideas and opportunities.

Members are provided with various services and very important, they "keep in touch!" – this is one of In Praxi’s main pillars – with each other and furthermore with their alma mater! Graduates from Executive Education Programs, containing at least 10 ECTS, can join In Praxi as Friends. More information on In Praxi: 

WHU Executive Education Mini-MBA

With our General Management Plus Program you will experience a great learning journey in a highly condensed MBA version.

During this Mini-MBA, you will refresh your general management skills (leadership, strategy, finance,) in only 24 presence days spread over 12 months. You will have a lifetime experience by learning the strategies and tools for setting-up a business and putting these new learnings into action: In 2-3 hours virtual teamwork per week, you will develop a business plan for a social business in an Asian country. This part-time Mini-MBA is the perfect choice for all participants who – in a short period of time – want to experience an MBA-like program at one of the top Business Schools worldwide.

Upon successful completion you will receive an official certificate (incl. 15 ECTS) and may continue your MBA journey at WHU at a later stage of your career.

Category: General Management
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