Boost your General Management skills with the General Management Plus Program: By combining the WHU Management Essentials Program with the Capability Program, which we conduct in cooperation with BOOKBRIDGE, we offer you the opportunity to obtain a WHU Mini MBA certificate with 15 ECTS. At the same time, you will gain valuable experience in a social entrepreneurial project. During the WHU Management Essentials Program, you will enhance your general management skills in the areas of finance, leadership, strategy and entrepreneurship. Supervised by BOOKBRIDGE, you will establish a real-life and fully independent social business in an Asian emerging market during the Capability Program.

Short facts

CategoryGeneral Management
Next date Feb 03, 2020 - Nov 04, 2020
Locations Düsseldorf, Switzerland, Mongolia, Virtual, Germany
Fee 17,500.00 €
Early bird fee 15,995.00 €
until Nov 11, 2019

In coorporation with

Your program at a glance

Program content

Accelerate your career with the WHU Mini MBA Certificate!

With the General Management Plus Program (WHU Mini MBA Certificate) you acquire comprehensive expertise for your future as a successful executive in just a few months. In interactive courses, renowned WHU professors provide knowledge in the fields of strategy, finance, leadership, change management and entrepreneurship. At the same time, you will found a real, sustainable social business together with other program participants. For this purpose, you will develop a business plan, arrange financing and coordinate resources. After each module, you will receive a Take Home Exam, which you must submit digitally. You will receive 15 ECTS points upon successful completion of all exams.

The Capability Program (Social Entrepreneurship Project) consists of virtual collaborations as well as modules carried out in Zurich, Switzerland, and in a foreign country of the global South.  While in Asia, you will develop your business plan as part of a design sprint and put it into practice immediately. You have to consider aspects such as sales, marketing, finance, products and services, recruitment, training and controlling. You will be challenged to assess the true needs of the local community and develop ideas to transform these needs into a viable business model. You will pitch in front of real investors to fund the project and will receive meaningful feedback on your strategy. Briefly speaking, a real-life learning Center.

The Capabililty Program runs over a period of 9 months. You can complete the three modules of the Management Essentials Program at the WHU Campus Düsseldorf simultaneously, before or after the Capability Program – choose the way that suits your personal schedule best!

Program set-up/Modules

  • Strategy Essentials: Corporate strategy, formulation methods and agile tools. Strategy execution and change management.
  • Financial Literacy: Fundamental concepts of finance & accounting
  • Leadership Essentials: Leadership styles, self-leadership, and inspirational leadership
  • Business Impact Project: the entrepreneurial project runs over the full length of the program

The program requires 26 presence days and 2 to 3 hours of virtual teamwork per week.

Program benefits

  • Receive a WHU Mini MBA Certificate (15 ECTS) in an intensive program that suits your professional schedule
  • Enhance your general management knowledge in strategy, leadership, finance, change management, and entrepreneurship
  • Assess the needs of an unknown market
  • Think and act as a real entrepreneur by setting up a tangible business
  • Lead an international team in a virtual setting
  • Transform ideas into viable business ideas and plan for entering a new market
  • Reflect on your own leadership style and role
  • Develop and leverage personal networks and engage in trust-based dialog
  • Conduct market research in an intercultural context
  • Bring education to a rural area in a country of the global South

The General Management Plus Program is the perfect choice for professionals and executives who are looking for a short-term program at MBA-level from one of the best business schools in the world. The program gives you the tools you need to become a true intrapreneur (i.e. applied entrepreneurship within an existing organization) in your own company!

Become an entrepreneurial thinker and a responsible leader who recognizes new business opportunities and quickly transforms ideas into viable business models. Represent the next generation of managers with sound knowledge of general management topics and a good sense of responsible leadership, and experience the results of your work in the long term.


Upon successful completion of the program and the corresponding exams (admission requirements apply for the award of ECTS credits), 15 ECTS credits will be granted and you will receive a WHU Mini MBA certificate. You can continue your MBA at WHU at a later stage of your career (the requirements and conditions of the MBA admission procedure apply).

Participant profile

Who will benefit most from the program? 

  • Managers who are in transition into a leadership position
  • Managers and professionals with an educational background in a field other than business administration
  • Managers and specialists who wish to hone their intercultural competences and leadership skills
  • Managers and specialists who are interested in entrepreneurial thinking and acting as well as working in intercultural and challenging environments
  • Managers and professionals seeking to broaden their international network
  • Employees who aim at excelling as intrapreneurs within their companies

This part-time program is specially designed to combine a professional schedule with a learning opportunity, and is therefore very suitable for middle-management talents.

Participants should have a global orientation, be willing to engage in an entrepreneurial project and have sound knowledge of the English language.

Participants are expected to have at least two years of professional experience. For ECTS credits to be granted, proof of a Bachelor or equivalent first degree is necessary. The exact admission requirements can be found in the Certificate Regulations.

Program format and module dates

This program runs over a period of 9 months. The program requires 26 presence days and 2 to 3 hours of virtual teamwork per week.

General Management Plus Program: Feb 03, 2020 - Nov 04, 2020

Strategy Essentials
  • Feb 03, 2020 - Feb 05, 2020
  • Düsseldorf
Team Building & KickOff Design Sprint
  • Apr 01, 2020 - Apr 03, 2020
  • Switzerland
Design Sprint on-site and KickOff Lean StartUp
  • May 09, 2020 - May 16, 2020
  • Mongolia
Investor Pitch and Agile Business Implementation
  • Jul 22, 2020 - Jul 24, 2020
  • Switzerland
Launch of Social Enterprise
  • Sep 09, 2020
  • Virtual
Leadership Essentials
  • Sep 17, 2020 - Sep 19, 2020
  • Düsseldorf, Germany
Impact Assessment and Transfer of Learnings
  • Oct 22, 2020 - Oct 23, 2020
  • Switzerland
Financial Literacy
  • Nov 02, 2020 - Nov 04, 2020
  • Düsseldorf

Program faculty

    Contact us

    Yvonne Krack
    Marketing Manager Executive Education
    Phone: +49211 44709178

    WHU In Praxi Alumni Association

    WHU is unique, and so are its Alumni. Founded by the first graduates in 1988, In Praxi – WHU Alumni Association is regarded among the best Alumni Associations in the German speaking region.

    In Praxi has nearly 4.000 members, historically and still today more than 90% of all graduates become members of In Praxi. It is a global network and friendship, as well as exchange platform of ideas and opportunities.

    Members are provided with various services and very important, they "keep in touch!" – this is one of In Praxi’s main pillars – with each other and furthermore with their alma mater! Graduates from Executive Education Programs, containing at least 10 ECTS, can join In Praxi as Friends. More information on In Praxi: 

    WHU Executive Education Mini-MBA

    With our General Management Plus Program you will experience a great learning journey in a highly condensed MBA version.

    During this Mini-MBA, you will refresh your general management skills (leadership, strategy, finance,) in only 24 presence days spread over 12 months. You will have a lifetime experience by learning the strategies and tools for setting-up a business and putting these new learnings into action: In 2-3 hours virtual teamwork per week, you will develop a business plan for a social business in an Asian country. This part-time Mini-MBA is the perfect choice for all participants who – in a short period of time – want to experience an MBA-like program at one of the top Business Schools worldwide.

    Upon successful completion you will receive an official certificate (incl. 15 ECTS) and may continue your MBA journey at WHU at a later stage of your career.

    Category: General Management
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