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Professor Dr. Jürgen Weigand is Academic Director WHU EMBA Program and the Center for Responsible Leadership at WHU – Otto Beisheim School of Management. Having worked as a senior advisor for various international blue-chip companies, he is an expert in business strategy and conveys the necessary skills and knowledge to become a good leader. In this interview, he points out the most important qualities of a good leader, the influence of digitalization on leadership, and more.

What are the most important qualities of a good leader?

“Transitioning into a leadership role means having three key capabilities: The will, the skill and the integrity to lead. This may sound challenging, but there are both a lot of leadership knowledge and tools that you can learn to develop your authentic leadership style. Additionally, mastering leadership requires of self-reflection and feedback from others.”

Does Digitalization influence the role of General Manager?

“Yes, definitely. Let me mention two: First, disruptive innovation may change the ‘game’ in your industry, so General Managers will have to think more and more about how to sustain competitive advantage. Second, ways and speed of communication with all stakeholder change, which means that GM need to constantly reflect upon leadership and communication style.”

Can General Management be learned?

“In my over 20 years of experience in designing MBA and lifelong learning programs, I have observed that three broad areas of knowledge and skills are highly relevant: a) Business acumen – the ability to understand the financial side of your business, b) Strategy – the ability to formulate and execute strategic initiatives in your team or business unit and c) Leadership – the ability to motivate and guide teams. All this can be learned!”



Become an outstanding leadership personality

Do you want to develop and strengthen your leadership skills? The Leadership Essentials Program provides you with useful tools and concepts that will help you become a stand-out leader who inspires those around him. The program will take place at WHU Campus Düsseldorf from November 14 – 16, 2019. Read more: ee.whu.edu/lep

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