Harness the power of Generative AI to transform business operations and strategies

Are you looking to enhance your business operations and maintain a competitive edge? Join our virtual bootcamp to master the latest trends and tools in generative AI, including reasoning models like GPT-o1 and DeepSeek, as well as multimodal and agentic AI applications. Led by Professor Dries Faems, a renowned expert in digital transformation, this program is tailored for business professionals eager to integrate AI capabilities into their operations.

Prior to the program, participants can access video material covering the basics of generative AI, ensuring a strong foundation for an impactful learning experience. Special attention will be paid to data security and privacy when implementing AI tools in business applications.

You will be awarded with a WHU Executive Education Digital Certificate after successfully completing the bootcamp.

Artificial Intelligence Innovation Technology Digital Transformation

Suitable for participants with at least:

2YearsWork

Program Faculty

In this artificial intelligence bootcamp, you will learn how to leverage different Generative AI tools in order to:

Utilize Advanced Prompting Techniques: Engage with reasoning models like GPT-o1 and DeepSeek to generate insightful, context-aware outputs.
Integrate Multimodal Generative AI: Combine text, voice, and video to create rich, interactive AI-driven applications.
Automate with Agentic AI: Develop AI agents capable of performing sequences of tasks autonomously, enhancing efficiency and innovation.
Implement Generative AI Strategically: Apply generative AI in real-world scenarios to revolutionize customer interactions, optimize operations, and drive strategic decisions.

Hands-on Applications Include:

Financial analysis: Use AI to conduct complex financial analyses and generate expert-level recommendations.
AI as a writing assistant: Leverage tools such as NotebookLM and Google AI Studio for efficient and reliable AI-assisted writing.
Research assistant: Integrate tools like Deep Research to automate market and customer research.
Driving Business Innovation: Employ AI agents to discover new business opportunities and continuously innovate.

By the end of the bootcamp, participants will be adept at leveraging the latest generative AI technologies to foster business innovation and maintain a competitive edge in the digital era.

Master Cutting-Edge AI Technologies: Gain deep insights into the capabilities and potential applications of reasoning and agentic AI.
Acquire Practical, Impactful Skills: Immediately apply AI-driven strategies to enhance business operations and innovation.
Expand Your Professional Network: Connect with peers who share a passion for the transformative potential of generative AI.
Enhance Strategic Decision-Making: Utilize AI-driven insights to optimize business processes and drive growth.
Learn from Leading Experts: Gain knowledge from top faculty specializing in AI and digital transformation.

This bootcamp is ideal for:

Strategic managers and business leaders looking to integrate AI into decision-making.
Business and product managers exploring AI-driven innovation.
Entrepreneurs and innovators eager to leverage AI for growth.
Marketing and sales managers interested in AI-enhanced customer engagement.
Professionals with a keen interest in emerging technologies and digital transformation.

The ideal participant should have a strong understanding of business operations and a desire to learn about novel technologies. They should be open-minded, curious, and willing to experiment with new tools and techniques. No prior knowledge of Generative AI is required, as participants are given access to video material that lays a solid foundation for a successful learning experience. Also, no coding experience is required.

This bootcamp is suitable for companies of all sectors and sizes. The minimum number of participants for the program is 12.

The bootcamp runs for three weeks and is divided into three sessions (2 hours each). To ensure a smooth program experience, you will be provided with instructions before the bootcamp start to complete a few technical preparations (e.g., account setups for ChatGPT and AI tools). Additionally, you will gain access to approximately 1 hour of video material covering the fundamentals of generative AI.

Session 1: Automated prompting and reasoning models (9:00 a.m. – 11:00 a.m. (CEST))

Jun 03, 2025 - Jun 03, 2025, Virtual

Session 2: Multimodal generative AI (9:00 a.m. – 11:00 a.m. (CEST))

Jun 10, 2025 - Jun 10, 2025, Virtual

Session 3: Agentic AI (11:00 a.m. – 1:00 p.m. (CEST))

Jun 17, 2025 - Jun 17, 2025, Virtual

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