In cooperation with McKinsey, WHU – Otto Beisheim School of Management is offering a new, English-language executive education program entitled “Digital at Scale - Steering Your Business into a Digital World.” Spanning four days, the event will provide executives with hands-on instruction to help them make active use of digitalization and improve the competitiveness of their respective companies.
The digital transformation of the economy and society as a whole has long since become more than a mere vision of the future, and yet many companies are still at the beginning of a long journey. New products and services, innovative business models and fast-growing new competitors are all accelerating developments in the market and generating increased competitive pressure. “Businesses must assess the digital potential of organizational structures, processes and product portfolios, and proactively initiate changes; otherwise, they will lose market share and watch as innovative companies pass them by,” explains Professor Dr. Stefan Spinler, chairholder of Logistics Management at WHU and an instructor in the four-day program.
The program takes a practical approach in all aspects of digitalization: Before the program begins, participants will rate their respective companies’ digital capabilities using the McKinsey Digital Quotient tool. Based on this, program participants can then zero in on the areas of greatest importance to each company. Throughout the program, there will also be a discussion of the ‘why’, ‘what’ and ‘how’ of the digital transformation.
In lectures WHU professors, associate faculty members and McKinsey partners will provide up-to-date insights into digitalization, from both a scientific and a management perspective. In keynote speeches, experienced experts will present ways in which digitalization can contribute to business success. In visits to the Digital Capability Center in Aachen and the Experience Studio in Berlin, participants will learn more about digitalization and the project known as “Industry 4.0.” They will apply their newfound knowledge to their own businesses and create a “digitalization roadmap” to specify how they can use digitalization in practice to improve the competitiveness of their companies.
This training program is designed particularly for board members and senior executives interested in learning more about the importance of the digital transformation for their company and the areas of application involved, and to executives with areas of responsibility in the digital realm. The four-day program is divided into two modules. Module 1 will be held on April 13 and 14 in Düsseldorf and Aachen; participants will travel to Berlin for the second module, which takes place May 4 and 5.