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November marked the second edition of the General Management Plus Program of WHU Executive Education. Designed for executives in middle management, this continuing-education program combines general management expertise with practical implementation. Over a period of eight months, program participants take part in three modules of theory at WHU and apply what they have learned to a business plan for a learning center in Cambodia. In the fourth module, the participants travel to Cambodia themselves, where they lend a helping hand in building the learning center.

One program participant had this to say about the first module:

When management theory results in the creation of a learning center

The several-month General Management Plus Program (GMP+) at the WHU Campus in Düsseldorf began with a five-day module devoted to the topic of Business and Strategy. Nine other participants and I can look back on an intense week of seminars, discussions and personal coaching, and on the launch of our "Business Impact Project" in Cambodia.

What sets WHU GMP+ apart from other executive programs, and what makes it very special for me personally, is its extraordinary combination of theory and practice: Together with other professionals from different industries, I will apply what I have learned to developing and implementing a social business designed to improve education in "the world out there."

In its effort to plan and implement the learning center in Cambodia, our team is assisted by BOOKBRIDGE, an NGO that builds bridges between people and cultures. During one intense day of the workshop, BOOKBRIDGE familiarized us with Cambodia and instilled keen interest in our intercultural learning challenge. Initial video conferences directly networked us with our local project partners in Asia – so the first bridges have already been built.

Backed by the concentrated expertise of our team and the new knowledge we have gained, and spurred on by motivation and inspiration of so many, I am looking forward to our joint learning journey – and to Cambodia itself!

Ann-Kristin Montino, Stiftung Mercator GmbH

Read more about the General Management Plus Program.

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