Ignite Innovation, Drive Digital Transformation

The Certified in Entrepreneurship, Innovation & Digitalization Program boosts your entrepreneurial thinking and acting skills. It provides a thorough introduction to the essential concepts of innovation, (corporate) entrepreneurship and a deep dive into data and digitalization topics.
Courses are pitched at the MBA level, which means that relevance and applicability to your job are at their core. All courses consist of highly interactive lectures as well as group work. You will receive a WHU Executive Education Certificate and a Transcript of Records after successfully completing the program.

Innovation Entrepreneurship Strategy Artificial Intelligence

Suitable for participants with at least:

2YearsWork

Program Faculty

The Certified in Entrepreneurship, Innovation & Digitalization Program familiarizes you with essential frameworks and tools to drive innovation and digitalization in your organization – whether you are a founder or an intrapreneur.

The program comprises 5 courses, of which 4 are compulsory and 1 is elective. The compulsory courses include:
• Entrepreneurship: Skills and Methods
• Data-driven decision- making
• Data Science & AI for business
• Managing Innovation and Corporate Transformation

For the elective course, participants may select 1 from the following options:
• Entrepreneurship Finance: from Seed to Exit
• Innovation in the age of digital disruption
• Strategy Execution

To receive a certification, you must participate in all 5 courses with a total of 15 in-person teaching days, active participation in group work between the in- class days, and successfully pass each course’s examination. The certificate grants 10 ECTS credits (15% of an MBA).

Detailed descriptions for each course will be available soon.
- Mandatory courses:
- Include Entrepreneurship: Skills and Methods
- Data-driven decision- making
- Data Science & AI for business
- Managing Innovation and Corporate Transformation

Elective courses (Choose 1 out of 3):
- Entrepreneurship Finance: from Seed to Exit
- Innovation in the age of digital disruption
- Strategy Execution

Ideal candidate profiles include

- Participants with a first degree in engineering, law, social sciences, humanities, foreign languages etc. will benefit from this program.
- Participants with a first degree (Bachelor) in Business Administration or International Business will benefit from this program, as it is very practice-oriented and looks at (maybe) known topics from a different perspective.
- Participants who are aiming at broadening and deepening their business / management knowledge at MBA-level, while fully working.
- Participants with a minimum of two years of professional experience who are moving into a leadership position.
- The participants come from diverse industry and organizational backgrounds, further enriching the learning experience, and creating a valuable network of peers.
- Candidates should be willing to travel to WHU Campus Düsseldorf for the lectures, to actively participate during lectures and to engage in groupwork outside of lectures.

Admission requirements

- Proof of a bachelor’s degree or equivalent first degree is necessary.
- Minimum of two years of post-graduate professional experience.
- Proficiency in English.
- Participants should be willing and able to actively participate in lectures and groupwork, as these make up a substantial part of the programs and course gradings.
- Participation in course examinations is mandatory in this program. You can find the complete certificate regulation here.

The program language is English.

The program consists of 5 courses. Each course consists of 3 days in-class teaching, self-paced learning to prepare in-class teaching days, active participation in group work and a final exam. The courses are held on Saturdays and Sundays at WHU Campus Düsseldorf and in class participation is mandatory. Registration is possible until 6 weeks before the start of the course. New course dates will be published on a regular basis. Please contact us directly for a personal consultation regarding timings.

You can download an overview of the upcoming dates here:

Dates Online Certified in Programs(PDF, 163 KB)

Entrepreneurship: Skills and Methods

Managing Innovation and Corporate Transformation

Data-driven decision making

Innovation in the age of digital disruption

Entrepreneurial Finance: Froom Seed to Exit

Data Science & AI for Business

Strategy Execution

Application Process

At WHU, you will find exclusive customer service and a passionate team to support you on your WHU journey. Hence, during the application process, we would like to know you better through a personal interview that can be either on campus or virtually. In this interview, we would like to learn more about your career goals and your expectations from our programs. You will also have the possibility to ask any questions you might have. The interview can take place before or after you apply online.

1. Online Application
2. Application review
3. Short interview (20-30 minutes) with our Marketing & Admissions Manager
4. Candidate notification
5. Onboarding package, including all the information you need before starting the program, like logistics, payment, etc.

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Certified in Entrepreneurship, Innovation & Digitalization

Ignite Innovation, Drive Digital Transformation

Program Content

Program Benefits

Participant Profile

Program Format and Module Dates