Certified in General Management

The Certified in General Management Program enhances your management knowledge and equips you with frameworks and concepts for becoming a true general manager. All courses will showcase best-practice examples. You will discuss real-life cases with your classmates to be able to transfer the knowledge into your workplace.

The program comprises 5 courses, of which 4 are compulsory and 1 is elective. The compulsory courses include:

• Marketing
• Strategy
• Financial Accounting
• Operations Management

For the elective course, participants may select 1 from the following options:

• B2B Sales
• Advanced Supply Chain Management
• and Strategy Execution

To receive a certification, you must participate in all 5 courses with a total of 15 in-person teaching days, active participation in group work between the in-class days, and successfully pass each course’s examination. The certificate grants 10 ECTS credits (15% of an MBA).

Detailed descriptions for each course will be available soon.

Mandatory courses:

• Marketing
• Strategy
• Financial Accounting
• Operations Management

Elective courses (Choose 1 out of 3):

• B2B Sales
• Advanced Supply Chain Management
• Strategy Execution

Ideal candidate profiles include

• Participants with a first degree in engineering, law, social sciences, humanities, foreign languages etc. will benefit from this program.
• Participants with a first degree (Bachelor) in Business Administration or International Business will benefit from this program, as it is very practice-oriented and looks at (maybe) known topics from a different perspective.
• Participants who are aiming at broadening and deepening their business / management knowledge at MBA-level, while fully working.
• Participants with a minimum of two years of professional experience who are moving into a leadership position.
• The participants come from diverse industry and organizational backgrounds, further enriching the learning experience, and creating a valuable network of peers.
• Candidates should be willing to travel to WHU Campus Düsseldorf for the lectures, to actively participate during lectures and to engage in groupwork outside of lectures.

Admission requirements

• Proof of a bachelor’s degree or equivalent first degree is necessary.
• Minimum of two years of post-graduate professional experience.
• Proficiency in English.
• Participants should be willing and able to actively participate in lectures and groupwork, as these make up a substantial part of the programs and course gradings.

Participation in course examinations is mandatory in this program. You can find the complete certificate regulation here.

The program language is English.

The program consists of 5 courses. Each course consists of 3 days in-class teaching, self-paced learning to prepare in-class teaching days, active participation in group work and a final exam. The courses are held on Saturdays and Sundays at WHU Campus Düsseldorf and in-class participation is mandatory. Registration is possible until 6 weeks before the start of the course. New course dates will be published on a regular basis. Please contact us directly for a personal consultation regarding timings.

You can download an overview of the upcoming dates here:

Dates Online Certified in Programs