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Boost your general management skills with the unique and award winning General Management Plus Program. In conjunction with our program partner BOOKBRIDGE, we offer you an exceptional combination of theory and practice: you will learn and experience all about the fundamentals of general management - finance, leadership, strategy, entrepreneurial thinking and acting - and apply the new management skills directly in a social entrepreneurship project: the Business Impact Project. Guided by BOOKBRIDGE, you will set up a real-life and fully independent social enterprise in one of Asia’s emerging economies. This program grants 15 ECTS credits upon successful completion of the program and tests (admission requirements apply for the award of ECTS credits).

Short facts

CategoryGeneral Management
Next date May 20, 2019 - Mar 27, 2020
Locations Düsseldorf, Online, Sri Lanka, Düssseldorf
Fee 17,500.00 €
Early bird fee 15,995.00 €
until Mar 25, 2019

In coorporation with

Your program at a glance

Program content

Embark on a unique entrepreneurial learning journey

The General Management Plus Program challenges you to apply your newly gained general management skill in practice. In interactive sessions, WHU professors will teach strategy, finance, leadership, change management, and entrepreneurship. At the same time, you embark on building up a worthwhile, tangible business by developing a business plan, finding funds, and managing resources. Transfer sessions after each academic module ensure that the content learned is translated into applicable knowledge.

The Business Impact Project runs over the full length of the program, and from day one you will work in a virtual team together with fellow participants and partners from the local community in Asia. You will be challenged to assess the true needs of the local community and develop ideas to transform these needs into a viable business model. You will pitch in front of real investors for funding for the project and will receive meaningful feedback on your strategy.

In an 8-day on-site module in Asia, you will put your business plan into practice, including sales, marketing, finance, products and services, recruiting, training, and controlling. Finally, you will evaluate the success of the business that you have created economically, socially, and personally.

The General Management Training Program stretches over a period of 12 months in 2 calendar years and consists of 3 modules and the Business Impact Project.

Program set-up/Modules

  • Strategy Essentials: Corporate strategy, formulation methods and agile tools. Strategy execution and change management.
  • Financial Literacy: Fundamental concepts of finance & accounting
  • Leadership Essentials: Leadership styles, self-leadership, and inspirational leadership
  • Business Impact Project: the entrepreneurial project runs over the full length of the program

The program requires 24 presence days and 2 to 3 hours of virtual teamwork per week.

Program benefits

  • Enhance your general management knowledge in strategy, leadership, finance, change management, and entrepreneurship
  • Assess the needs of an unknown market
  • Think and act as a real entrepreneur by setting up a tangible business
  • Lead an international team in a virtual setting
  • Transform ideas into viable business ideas and plan for entering a new market
  • Reflect on your own leadership style and role
  • Develop and leverage personal networks and engage in trust-based dialog
  • Conduct market research in an intercultural context
  • Bring education to a rural area

This social entrepreneurship program will make you aware of the skills needed and challenges faced by medium to large companies, and will give you the tools to become an intrapreneur (applied entrepreneurship within an existing organization) within your own organization!

Transform yourself into an entrepreneurial thinker and responsible leader, able to see new business opportunities and quickly convert ideas into viable business models. Represent the next generation of leaders with relevant knowledge on general management topics, a perfect sense of responsible leadership, and tangible and enduring outcomes of your work: A Learning Center.


This program grants 15 ECTS credits upon successful completion of the program and tests (admission requirements apply for the award of ECTS credits).

Participant profile

Who will benefit most from the program? 

  • Participants who are in transition into a leadership position
  • Participants who have an educational background in a field other than business administration
  • Participants who wish to hone their intercultural competences and leadership skills
  • Participants who are interested in entrepreneurial thinking and acting as well as working in intercultural and challenging environments
  • Participants seeking to broaden their international network
  • Participants who aim at excelling as intrapreneurs within their companies

This part-time program is specially designed to combine a professional schedule with a learning opportunity, and is therefore very suitable for middle-management talents.

Participants should have a global orientation, be willing to engage in an entrepreneurial project and have sound knowledge of the English language.

Program format and module dates

This program runs over a period of 12 months, covering 2 calendar years. The program requires 24 presence days and 2 to 3 hours of virtual teamwork per week.

General Management Plus Program: May 20, 2019 - Mar 27, 2020

Strategy Essentials
  • May 20, 2019 - May 22, 2019
  • Düsseldorf
Project Introduction
  • May 23, 2019 - May 24, 2019
  • Düsseldorf
Business Plan Kick-off
  • Jul 19, 2019
  • Online
Financial Literacy
  • Oct 07, 2019 - Oct 09, 2019
  • Düsseldorf
Business Plan Pitch
  • Oct 10, 2019 - Oct 11, 2019
  • Düsseldorf
Leadership Essentials
  • Nov 14, 2019 - Nov 16, 2019
  • Düsseldorf
On-site Implementation
  • Jan 25, 2020 - Feb 02, 2020
  • Sri Lanka
Wrap Up & Transfer Session
  • Mar 26, 2020 - Mar 27, 2020
  • Düssseldorf

WHU In Praxi Alumni Association

Die WHU ist einzigartig und ihre Alumni sind es auch. Die Alumni-Vereinigung der WHU – In Praxi – wurde 1988 von den ersten Alumni der WHU gegründet und ist als eine der besten Alumni-Vereinigungen im deutschsprachigen Raum angesehen.

Knapp 4.000 Mitglieder zählt In Praxi derzeit und immer noch werden über 90% aller Absolventen Mitglieder von In Praxi. Es ist ein globales Netzwerk, eine Plattform zum Freundschaften knüpfen und pflegen und gegenseitigen Ideenaustausch.

Mitglieder von In Praxi profitieren von vielfältigen Angeboten und sie bleiben in Kontakt – miteinander und auch mit ihrer Alma Mater. Absolventen von Executive Education Programmen, in denen mindestens 10 ECTS Punkte vergeben werden, können In Praxi als „Friends“ beitreten. Mehr Informationen über In Praxi:

”I’m grateful for the opportunity to participate in this excellent program! I had the chance to enhance my entrepreneurial thinking while working on setting up a worthwhile, tangible business in an intercultural and challenging environment!“

Andreas Probst, Senior Project Leader


Category: General Management
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