In today’s dynamic business landscape, the ability to captivate, influence, and inspire through storytelling has become a critical skill. Designed to address the evolving needs of today’s professionals, we are pleased to present our newest Executive Education program: Transformative Storytelling with AI for Leaders & Innovators.
This two-day program is designed for professionals seeking to enhance their communication skills and leverage cutting-edge tools like generative AI to tell compelling stories in leadership, sales, entrepreneurship, and business development.
Why Storytelling Matters
Storytelling has always been a powerful tool for connection, from ancient traditions to modern boardrooms. Today, it stands as a strategic asset that drives business success. Some of the world’s most celebrated leaders are known for their ability to craft narratives that inspire action and resonate deeply with their audiences.
What Makes This Program Unique
At the heart of this program lies a unique approach that combines generative AI technologies with storytelling expertise. Led by WHU’s renowned professors, participants will benefit from their deep academic and practical insights:
Chair of Entrepreneurship, Innovation, and Technological Transformation at WHU, Professor Faems brings extensive knowledge in harnessing technological advancements for business success.
Chair for Entrepreneurship and Creativity at WHU, Professor Hienerth specializes in fostering creative approaches to business challenges, ensuring participants can craft compelling, impactful stories.
A Compact, High-Impact Learning Experience
Held at WHU Campus Düsseldorf, this two-day program, starting on May 19-20, 2025, features interactive workshops and hands-on sessions, enabling participants to:
- Master the fundamentals of business storytelling.
- Structure and deliver compelling narratives for various professional contexts.
- Understand and utilize AI-driven tools to enhance storytelling capabilities.
- Develop and leave with a polished, AI-enhanced story ready for implementation.
Through theoretical insights, practical applications, and a collaborative discussions mix, participants will gain the confidence and tools to craft stories that resonate and drive results. No extensive experience with generative AI is required, making it accessible to professionals from diverse industries and organizational backgrounds.
Join our two-day program:
Transformative Storytelling with AI for Leaders & Innovators, where you will learn how to craft compelling stories and enhance your communication skills using tools like ChatGPT, Co-Pilot, and other generative AI platforms. Registration is open until May 5th, 2025, so do not miss the chance to turn storytelling into your strategic advantage!