Harness the value of cutting-edge technologies through a hands-on online format

Are you looking to improve your business operations and stay ahead of the competition? Join a virtual bootcamp to learn how to leverage different Generative AI tools (e.g. ChatGPT, Copilot, Claude AI, Perplexity AI) to improve ideation, facilitate customer interactions, optimize data-driven decisions, and automate business tasks. In three interactive sessions, Professor Dries Faems, a digital transformation expert and a thought leader on the topic of Generative AI for business development, will give you an introduction on how to write effective prompts, combine different AI tools, and develop agents to execute and automate tasks in the context of specific use cases. Particular attention is paid to the topic of data security and data protection when using Generative AI tools for business applications. This format is especially suited for business professionals from all industries who are motivated to improve their business operations and stay ahead of the competition by harnessing the power of Generative AI.

You will be awarded with a WHU Executive Education Digital Certificate after successfully completing the bootcamp.

Digital Transformation Innovation Technology

Suitable for participants with at least:

2YearsWork

Program Faculty

In this artificial intelligence bootcamp, you will learn how to leverage different Generative AI tools in order to:

Improve ideation capabilities
Facilitate customer exploration and interactions
Optimize data-driven decisions
Automate a wide variety of tedious business tasks

During this bootcamp, you will also learn:

How to write effective prompts that generate expected outcomes
How to combine different Generative AI tools (e.g., ChatGPT, Copilot, Claude AI, Perplexity AI)
How to develop agents that can execute sequences of tasks
How to mitigate data security and data privacy risks when using generative AI

Our program is designed to provide practical, hands-on learning experiences. Participants will learn these tools and applications in the setting of specific use cases such as:

Conducting customer interviews for business model development
Analyzing customer reviews for SWOT analyses
Building and analyzing innovation ecosystems
Creating an agent team to ideate on business opportunities
Automate data analytics to identify deviating sales patterns

By the end of the bootcamp, you will have a solid understanding of how to use different Generative AI tools to drive business growth and success. With the knowledge and skills you will acquire, you will be able to implement these tools in your own business operations and stay ahead of the curve in today’s fast-paced business environment.

Gain a solid understanding of different Generative AI tools, including their capabilities and limitations.
Learn practical skills and techniques ready to be used in your daily business.
Improve your business operations in order to drive business growth and stay ahead of the competition.
Network with like-minded professionals interested in leveraging Generative AI for business development. This will help build valuable connections and learn from the experiences of others.

The ideal participant for this bootcamp is a business professional interested in leveraging ChatGPT and other Generative AI tools to drive business growth and success.

Strategic managers who want to leverage generative AI for efficient decision making
Business and product managers who want to learn how to use Generative AI to improve their business operations, marketing, and customer engagement
Innovators and entrepreneurs who want to learn how Generative AI can be used to generate new ideas and drive business growth
Marketing and sales managers who want to experience the benefits of Generative AI for improving lead generation and customizing customer outreach

The ideal participant should have a strong understanding of business operations and a desire to learn about cutting-edge technologies. They should be open-minded, curious, and willing to experiment with new tools and techniques. Prior experience with Generative AI is not required, as the bootcamp is designed to provide a comprehensive introduction to these technologies. We also do not expect any experience with coding.

This bootcamp is suitable for companies of all sectors and sizes. The minimum number of participants for the program is 12.

The bootcamp runs for three weeks and is divided into three sessions (2 hours each). Sessions will start at 09:00 a.m. A few days before the bootcamp begins, you will be provided with instructions to complete a few technical preparations (e.g., account setups for ChatGPT and AI tools) in order to ensure a smooth program experience.

Session 1: Introduction to Generative AI + Building advanced prompting skills for business cases (2 hours)

Sep 30, 2024 - Sep 30, 2024, Virtual

Session 2: Leveraging Generative AI tools to automate workflows in your company (2 hours)

Oct 07, 2024 - Oct 07, 2024, Virtual

Session 3: Integrating Generative AI in business applications (2 hours)

Oct 14, 2024 - Oct 14, 2024, Virtual

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