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Holder of the Otto Beisheim Endowed Chair of Marketing and Commerce, Academic Director MBA Program at WHU – Otto Beisheim School of Management
WHU – Otto Beisheim School of Management

Expertise

  • Price Management
  • Brand Management
  • Retail Marketing and Omnichannel Business

Martin Fassnacht is Professor and Holder of the Otto Beisheim Endowed Chair of Marketing and Commerce, Academic Director of the WHU MBA program, Speaker of the Marketing and Sales Group and Scientific Director of the Center for Market-oriented Corporate Management (CMM) at WHU – Otto Beisheim School of Management in Düsseldorf. Furthermore, he is the Chairman of the Advisory Board of Henkel Center for Consumer Goods (HCCG) and Strategic Advisor for Consumer Goods Manufacturers and Retailers.


His teaching and scientific research focuses on the fields of Price Management, Brand Management, as well as Retail Marketing and Omnichannel Business. He has published in leading national and international journals, e.g. Zeitschrift für Betriebswirtschaft, Journal of Marketing, Journal of Service Research and Journal of Businessto-Business Marketing, which has voted one of his articles the Outstanding Article of the Year 2003. Professor Dr. Martin Fassnacht contributed both as author and co-author to several books and working papers. The fourth completely revised and extended edition of the textbook “Price Management” was published in 2016 together with Prof. Dr. Dr. h.c. mult. Hermann Simon. For their textbook “Price Management” the authors won the “Georg- Bergler-Prize for Marketing” 2010. The first English edition of the book was published in 2019.


Three years in a row, the Frankfurter Allgemeine Zeitung listed Professor Dr. Martin Fassnacht in its Economist Ranking among the 100 most influential economists in Germany. 2017 he ranked on the 56th place, in 2018 on the 64th place and in 2019 on the 66th place.

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