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Certified in Marketing & Sales

Certified in Marketing & Sales

Explore Various Aspects of Marketing & Sales
  • DateFall 2024
  • Duration12 days; on weekends
  • LocationDüsseldorf
  • LanguageEnglish
  • Fees€6,950.00

Explore Various Aspects of Marketing & Sales

The WHU Certified in Marketing & Sales Program provides specialization in the topic of marketing, giving you a broad overview of its many different facets. You will be familiarized with the concepts of B2C and B2B marketing as well as the unique features of services marketing. Courses are pitched at the MBA level, which means that relevance and applicability to your job are at their core. All courses consist of highly interactive lectures as well as group work. You will receive a WHU Executive Education Certificate (incl. 8 ECTS) after successfully completing the program.

Suitable for participants with at least:
2 YearWorkexperience
Program Faculty

Program Content

The Certified in Marketing & Sales Program enhances your marketing knowledge and equips you with the right tools for becoming a true marketeer. All marketing and sales courses will showcase best-practice examples. You will discuss real-life cases with your classmates to be able to transfer the knowledge into your workplace.

This program consists of the following courses: B2B Sales Management, Marketing, Price Management, Strategy Brand Management.

To receive a certification, you must participate in all 4 courses with a total of 12 teaching days, and successfully pass each course’s examination. The certificate grants 8 ECTS credits (13% of an MBA).

Program Benefits

B2B Sales Management

  • Understand sales strategy in the overall context of the business and marketing strategy
  • Broaden your understanding of the role and tasks of sales managers and their function in managing, planning, and motivating a professional B2B sales force


  • Understand the scope of marketing decisions and selected marketing concepts, tools, and frameworks
  • Learn about the main marketing models, like McCarthy’s 4Ps

Price Management

  • Learn theories and managing practices through current examples
  • Understand the challenges of (luxury) price management

Strategic Brand Management

  • Insights into planning and evaluating brand strategies
  • Concepts and techniques to improve long-term profitability of brand strategies

Participant Profile

The Certified in Marketing & Sales Program is most suitable for young and middle management talents who have taken a new job in a B2B, B2C, or sales function.

Participants should be willing and able to engage fully during the courses, as teamwork makes up a substantial part of the programs and course gradings. The participants come from diverse industry and organizational backgrounds, further enriching the learning experience and creating a valuable network of peers.

Admission requirements: To apply for this program, a proof of a Bachelor or equivalent first degree is necessary. Furthermore, participants are expected to have a minimum of two years of professional experience.

You can find the complete certificate regulation here. The program language is English.

Program Format and Module Dates

The program consists of 4 courses. Each course consists of 3 days (12 total). The courses are held on Saturdays and Sundays at WHU Campus Düsseldorf. Registration is possible until 4 weeks before the start of the course. New course dates will be published on a regular basis. Please contact us directly for a personal consultation regarding timings.

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More Questions? Contact us
More Questions? Contact usLais CunhaMarketing & Admissions Manager Executive Education