Check out our Open Programs Portfolio Brochure 2023.Download brochure now!
Certified in Marketing & Sales

Certified in Marketing & Sales

Explore Various Aspects of Marketing & Sales

The WHU Certified in Marketing & Sales Program provides specialization in the topic of marketing, giving you a broad overview of its many different facets. You will be familiarized with the concepts of B2C and B2B marketing as well as the unique features of services marketing. Courses are pitched at the MBA level, which means that relevance and applicability to your job are at their core. All courses consist of highly interactive lectures as well as group work. You will receive a WHU Executive Education Certificate (incl. 8 ECTS) after successfully completing the program.

General ManagementMarketingSalesStrategy
Suitable for participants with at least:
Program Faculty

Program Content

The Certified in Marketing & Sales Program enhances your marketing knowledge and equips you with the right tools for becoming a true marketeer. All marketing and sales courses will showcase best-practice examples. You will discuss real-life cases with your classmates to be able to transfer the knowledge into your workplace.

This program consists of the following courses: B2B Sales Management, Marketing, Price Management, Strategy Brand Management.

To receive a certification, you must participate in all 4 courses with a total of 12 teaching days, and successfully pass each course’s examination. The certificate grants 8 ECTS credits (13% of an MBA).

Program Benefits

B2B Sales Management

  • Understand sales strategy in the overall context of the business and marketing strategy
  • Broaden your understanding of the role and tasks of sales managers and their function in managing, planning, and motivating a professional B2B sales force


  • Understand the scope of marketing decisions and selected marketing concepts, tools, and frameworks
  • Learn about the main marketing models, like McCarthy’s 4Ps

Price Management

  • Learn theories and managing practices through current examples
  • Understand the challenges of (luxury) price management

Strategic Brand Management

  • Insights into planning and evaluating brand strategies
  • Concepts and techniques to improve long-term profitability of brand strategies

Participant Profile

The Certified in Marketing & Sales Program is most suitable for young and middle management talents who have taken a new job in a B2B, B2C, or sales function.

Participants should be willing and able to engage fully during the courses, as teamwork makes up a substantial part of the programs and course gradings. The participants come from diverse industry and organizational backgrounds, further enriching the learning experience and creating a valuable network of peers.

Admission requirements: To apply for this program, a proof of a Bachelor or equivalent first degree is necessary. Furthermore, participants are expected to have a minimum of two years of professional experience.

You can find the complete certificate regulation here. The program language is English.

For ECTS credits to be granted, proof of a Bachelor or equivalent first degree is necessary.

Program Format and Module Dates

The program consists of 4 courses, including 12 teaching days. The courses are held on Saturdays and Sundays at WHU Campus Düsseldorf. Registration is possible until 4 weeks before the start of the course. New course dates will be published on a regular basis. Please contact us directly for a personal consultation regarding timings.

If you are interested in completing more than one Certified in Program, you are welcome to contact us directly regarding special offers ( We are very happy to consult you on your options.

Current Course Dates:
  • Strategic Brand Management: Apr 29, 30, May 21, 2023
  • Price Management: Jul 8, 15, 16, 2023
  • B2B Sales Management: Nov 5, 11, 12, 2023
  • Marketing: Jan 13, 14, 27, 2024
  • Marketing: Jan 28, Feb 3, 4, 2024
  • Price Management: Apr 13, 14, 20, 2024

New course dates will be published on a regular basis.

Next Starting Date:

From , Düsseldorf

Parental leave: Take the chance to enhance your professional skillset

WHU Executive Education is supporting parents on parental leave who are looking for new educational challenges: The Certified in Programs at WHU represent a great learning opportunity to acquire new business knowledge during their time off work. These programs take place on Saturdays and Sundays so that they can easily be combined with the daily routines of parents. The Certified in Programs provide specialization in either the topic Marketing & Sales, Finance & Accounting or Strategy & Organization.

We are delighted to offer parents on parental leave a complimentary Birkman Profile & Analysis on top of any Certified in Program. The Birkman Profile & Analysis is designed to measure employees’ occupational needs and behaviors across broad categories. Based on the results, personal strengths and weaknesses, as well as motivations, can be discovered. This will help participants to reflect on their work performance and improve it regarding their personality type.

For more information regarding this offer, please contact us directly.

Other customers signed up for
More Questions? Contact us
More Questions? Contact usJessica WaleczekMarketing & Admissions Manager Executive Education

Excellence in Management Education

WHU – Otto Beisheim School of Management

Erkrather Str. 224a
40233 Düsseldorf