Certified in Marketing & Sales

The Certified in Marketing & Sales Program enhances your marketing knowledge and equips you with the right tools for becoming a true marketeer. All marketing and sales courses will showcase best-practice examples. You will discuss real-life cases with your classmates to be able to transfer the knowledge into your workplace.

This program consists of the following courses: B2B Sales Management, Marketing, Price Management, Strategy Brand Management.

To receive a certification, you must participate in all 4 courses with a total of 12 teaching days, and successfully pass each course’s examination. The certificate grants 8 ECTS credits (13% of an MBA).

B2B Sales Management

• Understand sales strategy in the overall context of the business and marketing strategy
• Broaden your understanding of the role and tasks of sales managers and their function in managing, planning, and motivating a professional B2B sales force

Marketing

• Understand the scope of marketing decisions and selected marketing concepts, tools, and frameworks
• Learn about the main marketing models, like McCarthy’s 4Ps

Price Management

• Learn theories and managing practices through current examples
• Understand the challenges of (luxury) price management

Strategic Brand Management

• Insights into planning and evaluating brand strategies
• Concepts and techniques to improve long-term profitability of brand strategies

The Certified in Marketing & Sales Program is most suitable for young and middle management talents who have taken a new job in a B2B, B2C, or sales function.

Participants should be willing and able to engage fully during the courses, as teamwork makes up a substantial part of the programs and course gradings. The participants come from diverse industry and organizational backgrounds, further enriching the learning experience and creating a valuable network of peers.

Admission requirements: To apply for this program, a proof of a Bachelor or equivalent first degree is necessary. Furthermore, participants are expected to have a minimum of two years of professional experience.

You can find the complete certificate regulation here. The program language is English.