Certified in Marketing & Sales

The Certified in Marketing & Sales Program enhances your marketing knowledge and equips you with the right tools for becoming a true marketeer. All marketing and sales courses will showcase best-practice examples. You will discuss real-life cases with your classmates to be able to transfer the knowledge into your workplace.

This program consists of the following courses: B2B Sales Management, Marketing, Price Management, Strategy Brand Management.

To receive a certification, you must participate in all 4 courses with a total of 12 teaching days, and successfully pass each course’s examination. The certificate grants 8 ECTS credits (13% of an MBA).

B2B Sales Management

• Understand sales strategy in the overall context of the business and marketing strategy
• Broaden your understanding of the role and tasks of sales managers and their function in managing, planning, and motivating a professional B2B sales force

Marketing

• Understand the scope of marketing decisions and selected marketing concepts, tools, and frameworks
• Learn about the main marketing models, like McCarthy’s 4Ps

Price Management

• Learn theories and managing practices through current examples
• Understand the challenges of (luxury) price management

Strategic Brand Management

• Insights into planning and evaluating brand strategies
• Concepts and techniques to improve long-term profitability of brand strategies

Ideal candidate profiles include

• Participants with a first degree in engineering, law, social sciences, humanities, foreign languages etc. will benefit from this program.
• Participants with a first degree (Bachelor) in Business Administration or International Business will benefit from this program, as it is very practice-oriented and looks at (maybe) known topics from a different perspective.
• Participants who are aiming at broadening and deepening their business / management knowledge at MBA-level, while fully working.
• Participants with a minimum of two years of professional experience who are moving into a leadership position.
• The participants come from diverse industry and organizational backgrounds, further enriching the learning experience, and creating a valuable network of peers.
• Candidates should be willing to travel to WHU Campus Düsseldorf for the lectures, to actively participate during lectures and to engage in groupwork outside of lectures.

Admission requirements

• Proof of a bachelor’s degree or equivalent first degree is necessary.
• Minimum of two years of post-graduate professional experience.
• Proficiency in English.
• Participants should be willing and able to actively participate in lectures and groupwork, as these make up a substantial part of the programs and course gradings.

Participation in course examinations is mandatory in this program. You can find the complete certificate regulation here.

The program language is English.

The program consists of 4 courses. Each course consists of 3 days (12 total). The courses are held on Saturdays and Sundays at WHU Campus Düsseldorf. Registration is possible until 4 weeks before the start of the course. New course dates will be published on a regular basis. Please contact us directly for a personal consultation regarding timings.