The Online Certified in Strategy & Digitalization Program is a virtual Executive Education Program, focusing on the areas of strategy and digitalization. This program introduces basic concepts and theories and will equip you with necessary insights, skills, and tools to create outstanding strategies. Moreover, it presents an introduction into the topic of digitalization and will help participants to start their roadmap towards digital transformation. All online courses are pitched at MBA level, which means that relevance and applicability to your job are at their core. You will benefit from innovative teaching methods and a virtual but collaborative learning experience.. After successful completion of the program, you will be granted with a WHU Online Executive Education Certificate and 10 ECTS credits, which can be credited to an MBA (16% of an MBA).

Short facts

Next date Mar 29, 2021 - Dec 19, 2021
Fee 6,950.00 €

Your program at a glance

Program content

This program gives you a comprehensive overview of strategy and digitalization at both company and competitive level and familiarizes you with the important functions within an enterprise.

Participants can choose four out of the six following online courses: Strategic Sourcing, Strategic Management, Organizational Behavior, Strategy Execution, Omnichannel Business, Digital Marketing

To receive a certification, you must participate in four courses and successfully pass each course’s examination. The certificate grants 10 ECTS credits (16% of an MBA).

Program benefits

Strategic Sourcing - Online

  • Gain an appreciation of the strategic role of sourcing/supply management in a global economy
  • Acquire in-depth knowledge about the main theories, concepts, and tools needed for successful global sourcing/supply management
  • Receive a set of concepts and practical tools to use in support of your supply management decision making

Strategic Management - Online

  • Understanding the foundations of strategy
  • Conducting analysis using core strategy tools to understand your competitive and organizational environment
  • Doing strategic planning and decision-making

Organizational Behavior - Online

  • Develop a critical understanding of the key issues and concepts in organizational behavior
  • Analyze patterns and bottlenecks by reflecting on your own experience
  • Develop and employ better people skills
  • Hone capabilities for leadership roles that require management of relationships, teams, and organizations

Strategy Execution - Online

  • Foundations for strategy execution management control systems
  • How to allocate resources to customers
  • Creating accountability and commitment: Diagnostic control systems, performance management, BSC, Compensation, shared responsibilities, etc.
  • Strategic Risk and Change Management

Omnichannel Business - Online

  • Understanding the challenges of the Digital Age and developing strategies for blending the physical and digital world
  • Generating Omnichannel Consumer Insights (e.g., big data)
  • Learn how to optimize Omnichannel Product and Category Management, Price Management, Cross-Media Communications, Relationship Management, Sales Channel Choices and Coordination, Omnichannel Fulfilment

Digital Marketing - Online

  • Understand the impact of digitalization on Marketing
  • Learn how to optimize your business models through digitalization
  • Get to know analytic tools that can be used to change processes within the marketing department
  • Learn how to optimize your customer experience

Expand your professional network at one of the most renowned German business schools and become part of an active network of peers and experts at WHU.

Participant profile

The Online Certified in Strategy & Digitalization Program is suitable for young and middle management talents from various industries with different educational backgrounds who are interested in a deep dive into the topic of strategy and digitalization. This program is the right fit for everyone interested in expanding their knowledge within a new field of expertise since there is no specific prior knowledge needed.

Participants are expected to have a minimum of two years of professional experience.

For ECTS credits to be granted proof of a Bachelor or equivalent first degree is necessary.

Program format and module dates

This program runs fully online. The program consists of self-paced learning and live-teaching sessions which take place on Saturdays at 1:00 pm (CEST).

All dates of the online courses can be extracted from the application form or requested directly (

Online Certified in Strategy & Digitalization: Mar 29, 2021 - Dec 19, 2021

Program faculty

    Contact us

    Jessica Waleczek
    Marketing & Admissions Manager Executive Education
    Phone: +49 211 44709-178

    Parental leave: Take the chance to enhance your professional skillset

    WHU Executive Education is supporting parents on parental leave who are looking for new educational challenges: The Online Certified in Programs at WHU represent a great learning opportunity to acquire new business knowledge during their time off work. These programs take place online and on Saturdays so that they can easily be combined with the daily routines of parents.

    We are delighted to offer parents on parental leave a complimentary Birkman Profile & Analysis on top of any Certified in Program. The Birkman Profile & Analysis is designed to measure employees’ occupational needs and behaviors across broad categories. Based on the results, personal strength and weaknesses as well as motivations can be discovered. This will help participants to reflect on their work performance and improve it regarding their personality type.

    For more information regarding this offer, please contact us directly.

    Category: Strategy
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