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General Management Plus Program

WHU Executive Education is launching a new Open Enrollment Program teaching General Management skills. This pilot program has emerged from two very successful components and now combines four modules in nine months, 15 days of teaching, and 7 days real-life project launching in an Emerging Country.

During top-end lectures from WHU professors, important elements of general management will be taught in a dynamic way, and participants will be inspired to think creatively and gain confidence by discussing issues with fellow participants and faculty, case simulations, and peer discussions. By studying both the best practices of successful companies and the mistakes that have derailed others, you will learn how to identify the optimal structure for your department, assess and respond to rapidly changing markets, evaluate product- and business models and rank investment opportunities.

The theory will be put into practice by developing a real-life social enterprise, known as the Business Impact Project. With the professional guidance of BOOKBRIDGE participants are challenged to write and implement a business plan for a learning center in a desolate area of Cambodia. During the program, the participants will develop this center using their knowledge from the program and with close communication to local sources. During the fourth module, the plan will be implemented in real-life on-site in Cambodia.
The program helps business leaders to decide how to allocate resources, manage people and risk and deliver the return their shareholders demand. Through case studies, lectures, dynamic peer discussions, and the Business Impact Project in Cambodia, the program will demonstrate how to competitively position an organization for success.

The deadline for application for this program is August 9, 2013.