General Management Plus Program successfully started

General Management Plus Program successfully started

In September, the first open WHU Executive Education program started at WHU Campus Düsseldorf. In this first five-day module of the program 12 participants from South Africa, Germany, Mexico and Brazil learned the basics of Strategy and Accelerated Skill Development.


Moreover, they started to work on the “Business Impact Project”: In cooperation with the non-profit organization BOOKBRIDGE, they will create a business plan for a learning center in Cambodia. During the fourth module of the 21-day program, the group will travel to Cambodia to implement the business plan on-site. In the evening, Carsten Rübsaamen, BOOKBRIDGE, gave a lively introduction to Cambodia.


The next module in December will focus on Leadership, Business Functions, and Change Management. In the meantime, participants will continue working on the Business Impact Project in virtual team workshops and will contact local project partners.

General Management

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