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Magazine

Magazine

What is Design Thinking capable of?

Use the innovation method to initiate change-processes in companies.

Design Thinking covers various areas: idea finding, customer focus (user experience), new methods of co-working, agile working methods and prototyping. That's why this innovative method is a great opportunity to prepare and initiate change processes in a company.

Ute Hamelmann is Innovationsmanager at WestLotto and participated in WHU's Design Thinking Program in 2017. In the inetrview below, she gives helpful advice to managers and executives on how to successfully impliment Design Thinking to companies.


Read the interview here (German)

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