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Program Development & Execution

Program Development & Execution

Tailored to Your Strategy. Jointly Developed.

The following steps illustrate how we work together with our clients in developing and executing Customized Programs.

1.Needs Assessment & Program Design

CLIENT & WHU: Co-creation of program design

First, we assess our client’s specific needs and strategic priorities. Jointly, we develop program goals that are in line with the client’s overall strategy. Depending on the program contents, we choose a Faculty Director and assign faculty who will teach in the program. Program design starts with drafting an initial program outline. Together with our client and the Faculty Director, we then fine-tune the curriculum and finalize program guidelines and contents.

2.Program Delivery & Management

WHU: Introduction, In-class or virtual or hybrid seminar facilitation

CLIENT: Date Scheduling in accordance with WHU, Participant Nomination, Participation of Top Executives in the seminar and/or social events

Beyond our aim to design and deliver excellent programs tailored to your unique needs, we are committed to delivering a high-quality service level to both clients and their employees taking part in the programs.

3.Evaluation & Follow Up

Quality and impact are of utmost importance for us. Therefore, we pursue a comprehensive evaluation during and after the program and offer a debriefing meeting with the Faculty Directors and other faculty involved in the program.

Learn more about how we work and our offers for small groups:
Special offers for small groups & tailoring of Open Programs

Teamwork is often more efficient than entrusting tasks or large projects to single managers. We believe in team effort and in a joint learning experience to amplify the program's impact. Therefore, we offer special conditions for companies who would like multiple employees to participate in one of our Open Programs.

Check our Open Programs if you would like to book one of our programs for multiple employees.

We offer each of our Open Programs also as a Customized Program for corporate clients.
The advantage for you is that program contents and methods can be adjusted to your company’s strategy and your employees’ skills and needs.

Learn more about WHU:
Academic rigour

Our faculty is the core of WHU's degree programs, Executive Education programs and research.

Learn more.


WHU's reputation is shown in the various excellent ranking results of the past years. WHU was ranked #2 in the Financial Times European Business School Ranking 2022 in Germany and #13 globally.

WHU's Executive Education Open Programs have been listed since 2018 in the FT ranking and were ranked #2 in Germany and #15 globally in 2022.

The Customized Programs took place for the first time in 2022 and reached #3 in Germany and #57 worldwide. Learn more about WHU's ranks in the latest Business School rankings.

To the rankings

Start-up mentality

WHU has the start-up spirit in its DNA. It is by far the most successful German business school when it comes to founding start-ups. Numerous famous start-up founders graduated from here; the most successful alumni also include the founders of nine "unicorns" - companies that are valued by investors at more than one billion euros in market value, including audibene, Hello Fresh or Zalando. Read more about the spirit that makes WHU unique in Germany's start-up scene here.

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WHU Campus

Take a look at our WHU Campus Vallendar and Düsseldorf:

WHU’s goal of providing new direction to German business and management education is spread across two locations, Vallendar and Düsseldorf. Our Bachelor (BSc), Master (MSc), Kellogg-WHU Executive MBA, and Doctoral programs take place in Vallendar, while our Full-Time MBA, Part-Time MBA, and Executive Education programs are held in Düsseldorf. Customized Programs can be both delivered in Düsseldorf and Vallendar or at a location of your choice.

Visit the Campus Tour Vallendar

Visit the Campus Tour Düsseldorf

More Questions? Contact us
More Questions? Contact usDr. Heike Brost-SteffensDirector Customized Programs