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Your partner to successPublished authors, renowned business leaders. Introducing our world-class Faculty.

Professor Sascha L. Schmidt

Professor of Sports and Management at WHU – Otto Beisheim School of Management

Sascha L. Schmidt is a Professor for Sports and Management at WHU – Otto Beisheim School of Management in Dusseldorf, Germany, an affiliate of the Laboratory for Innovation Science at Harvard (LISH), as well a Senior Lecturer at MIT Sports Entrepreneurship Bootcamps. He works as Director of the WHU Center for Sports and Management and Academic Director of the Sports Business Academy by WHU.

Sascha dedicates his research to the “Future of Sports”, e.g., looking at the impact of new technologies on business models in sports. Sascha has a proven track record around future readiness, diversification and internationalization strategies. He is the editor of the Book “21st Century Sports: How Technologies will Change Sports in the Digital Age”.

Professor Sascha L. Schmidt currently teaches
Online Certified in Strategy & DigitalizationFind out more
Transformational Technologies: Applied Lessons from Sports (by WHU & MIT xPRO)Find out more
General Management Program in Sports BusinessFind out more

Excellence in Management Education

WHU – Otto Beisheim School of Management

Erkrather Str. 224a
40233 Düsseldorf