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Professor Sascha L. Schmidt

Professor of Sports and Management at WHU – Otto Beisheim School of Management

Sascha L. Schmidt is a Professor, Chair Holder and Director of the Center for Sports and Management (CSM) at WHU - Otto Beisheim School of Management in Düsseldorf, Germany with the “Future of Sports” being his key research area. He is a lecturer at the Massachusetts Institute of Technology (MIT) Sports Entrepreneurship Bootcamp as well as a member of the "Digital Initiative" at Harvard Business School in Boston. Schmidt is the editor of the book “21st Century sports: How Technologies will Change Sports in The Digital Age,” and based on this book, he developed the online course “Transformational Technologies: Applied Lessons from Sports” with MIT xPRO. He regularly publishes his work in various books and peer-reviewed journals, including Technological Forecasting and Social Change, Sloan Management Review, and Applied Psychology.

Professor Sascha L. Schmidt currently teaches
Transformational Technologies: Applied Lessons from Sports (by WHU & MIT xPRO)Find out more
European Sports Business Program Find out more
Online Certified in Strategy & DigitalizationFind out more

Excellence in Management Education

WHU – Otto Beisheim School of Management

Erkrather Str. 224a
40233 Düsseldorf