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Professor Sascha L. Schmidt

Professor of Sports and Management at WHU – Otto Beisheim School of Management

Sascha L. Schmidt is a Professor, Chair Holder and Director of the Center for Sports and Management (CSM) at WHU - Otto Beisheim School of Management in Düsseldorf, Germany with the “Future of Sports” being his key research area. He is a lecturer at the Massachusetts Institute of Technology (MIT) Sports Entrepreneurship Bootcamp as well as a member of the "Digital Initiative" at Harvard Business School in Boston. Schmidt is the editor of the book “21st Century sports: How Technologies will Change Sports in The Digital Age,” and based on this book, he developed the online course “Transformational Technologies: Applied Lessons from Sports” with MIT xPRO. He regularly publishes his work in various books and peer-reviewed journals, including Technological Forecasting and Social Change, Sloan Management Review, and Applied Psychology.

Professor Sascha L. Schmidt currently teaches
European Sports Business Program Find out more
Online Certified in Strategy & DigitalizationFind out more