Executive Education at WHU – Otto Beisheim School of Management, with a variety of cooperative open programs already globally recognized by the Financial Times (#15 in the 2022 Ranking), continues to diversify its portfolio. WHU knows that it is more important than ever for any executive to take a 360° view of their field of practice to prepare themselves for the future. A core part of that is paying mind to how an industry can and ultimately does evolve—and understanding the potential strategic changes that new technology may bring. To date, the world of sports has secured itself a connected future and earned the reputation of being an industry well ahead of the curve. On October 3, WHU Executive Education will debut the new Transformational Technologies: Applied Lessons from Sports course running as a part of the MIT xPRO series. This brand-new curriculum uses the sports industry as an example of where the world of business is headed.
The Massachusetts Institute of Technology in Cambridge, MA (USA) started offering their xPRO series of courses in 2016, seeking to combine a student’s business acumen with the technical expertise necessary for the future. In line with this approach, this new asynchronous course, developed together with WHU, is the first of its kind to center around the sports industry and how it has adopted new technology—including virtual reality, artificial intelligence, Internet of Things, and Web 3.0. Designed for business professionals across all industries, the program will show how technological breakthroughs could forever change the way business is conducted and enable participants to apply this freshly gained knowledge to their own professional lives.
Professor Sascha L. Schmidt, holder of the Sports and Management Chair at WHU, is spearheading the course and explained, “This is a chance for business professionals to learn more about today’s technology revolution—and how it affects both their private and professional environment.” Upon successfully completing the course, participants will receive an official certification from WHU and MIT xPRO.
Those interested in enrolling in the program can find more information on the official course website.