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Strategic thinking and acting for executives

Strategic knowledge is a basic requirement in general management and is one of the most essential skills of a successful manager. Basic content on strategy development and execution is therefore already taught during the course of study.

The fact that education does not end with a successful degree has been evident for some time in the development of the continuing education market, in which lifelong learning is becoming increasingly important. This is also confirmed by Dr. Rebecca Winkelmann, Managing Director WHU Executive Education: "Even the Corona crisis was only able to slow down the demand for high-quality continuing education formats for a short time. Especially now, with falling infection figures, we are noticing an increased demand for interactive face-to-face formats that focus on the personal exchange of participants. After months of managers and executives having to act and lead from their desks at home, they want now more than ever a direct, personal exchange to learn from each other."

Due to the high relevance of the content and demand, WHU has developed a new continuing education program for experienced managers that employs experiments, role playing (derived from war gaming) and AI-supported computer simulations to teach strategic thinking, decision-making and action: the "Strategic Decision-Making Program." The program thus adds another strategy format to the portfolio of Executive Education programs at WHU, alongside the already firmly established “Strategy Essentials Program”. "In this way, we can offer participants a continuing education opportunity at every stage of their professional lives," says Rebecca Winkelmann.

The three-day intensive program is designed as an on-site "training camp" so that participants are challenged as strategists and a direct transfer to their own everyday work is encouraged. A digital learning platform serves as program preparation and introduction to the Business Simulation Game used during the program. In the fall of 2021 (October 20th – 22nd), the first program will take place at the modern WHU Campus Düsseldorf. As with all executive education formats at WHU, in addition to the program content and varied didactic methods, the focus is particularly on networking elements, which are intended to initiate networking among participants after the program.

For more information, please visit the program website.

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New online program “Leading beyond the crisis” launched successfully

In November 2020, a group of 42 selected senior professionals came together in a virtual format to reflect upon their individual leadership challenges in times of a pandemic. The group of senior professionals attended inspiring sessions on crisis leadership to prepare them for events that could happen during their future time as a leader. In addition, participants were encouraged to reflect upon their personal as well as organizational resilience to cope successfully with unforeseen and stress-provoking events and change.

“I am thrilled to see that we created an intimate learning environment so that our participants had the opportunity to discuss their personal leadership challenges”, says Dr. Rebecca Winkelmann, Managing Director WHU Executive Education, who initiated the “Leading beyond the crisis” program. High-profile guest speakers from different industries complemented the academic and self-reflection sessions. They shed light upon the challenges of their corporations during the pandemic, and gave insight into innovative solutions. Participants appreciated the possibilities to personally interact during the seminar and to learn from each other in a fully virtual environment. A few of them share their personal learnings and take-aways:

“The topic and curriculum of the seminar could not have been timelier. What impressed me most was the seniority of the participants and the speed at which a mutual sense of trust was formed which, even in a fully virtual classroom, quickly fostered highly valuable discussions and peer-group connections.“

Armin Häberle, Head of Business Media Division & Managing Director „Die Stiftung“ Media GmbH

“Leading beyond the crisis Program” defined leadership differently with exchanges of real-life experiences and nowhere-to-be-found group works. Leadership during a time of crisis will never be easy, but I feel I will be able to understand the meaning, reason, and purpose better and more importantly, convey this understanding to my team.”

Ali Inal, IT Director of Enerjisa Üretim

“The Leading beyond the crisis Program successfully directed our awareness and understanding of resilience. What does resilience mean for me, my team, and the organization? How to handle the first signs of misbalance? The well-experienced coach Karsten Drath helped us gain a deeper understanding, and the exchange with peers in the online break-out groups was extremely valuable.

Friday and Saturday were filled with insights from industry speakers and consecutive deep dives into resilience. We later summarized that it was especially good to see that we were not the only ones with concerns, challenges, and questions on what this challenging time of Covid-19 is doing to us and our work lives. A lot of food for thought!”

Jutta Kaiser, Head of Retail Development - Strategy & Governance @ Customer Support at BMW AG

The next intake of this exclusive senior format will be March 19 – April 23, 2021, and we will only accept a limited and yet exclusive selection of participants. You can expect to extend your network with like-minded professionals. Apply now

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General Management Programm for CIOs successfully started

The scope of duties of a Chief Information Officer (CIO) has expanded considerably in recent years. CIOs take on a broad range of responsibilities, and their leadership extends far beyond information and communications management in a company.

In light of these wide-reaching changes in the role of the CIO, the Executive Education branch of WHU, together with the specialized business magazine CIO, has developed a furthering education program that specifically develops the leadership competence and general management skills of IT managers. Supported by HP and the CIO Foundation, the "CIO Leadership Excellence Program" has successfully started as the first program of its kind in Germany. The participants comprise a total of 19 topnotch IT managers from different companies, including Henkel, Hilti and SMA Solar Technology.

The program is explicitly designed to allow the participants to analyze, structure, and address the strategic challenges of companies from the perspective of management and the business division, using a targeted set of approaches. Class content and teaching methods are specifically designed for the target group of executives: senior managers who already possess many years of professional and leadership experience and who can actively contribute their experience in class. The furthering education program places particular emphasis on a dynamic and competitive environment as well as on the opportunities and risk profiles of emerging economies.

The "CIO Leadership Excellence Program" consists of a total of three modules: a basis module with an emphasis on general management at the WHU campus in Vallendar as well as two international modules in India (Mumbai and Bangalore) and in China. Emerging markets form the special focus of the two international modules.

The innovative IT business magazine CIO brings together two things that belong together in the closely networked economy of the 21st century: IT and business. IT is increasingly coming into focus as companies set goals for the future. The reason: reducing costs, optimizing customer relationships, and increasing productivity are only possible with strategic, expedient use of new technologies. “CIO – IT Strategy for Managers” has been a member of IDG Business Media GmbH since October 2001. Since 1974 they have been the specialist for B2B communication in the German-speaking field of IT and technical communications.

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